Digital Marketing Specialist

Tavor Perry; Gapan; On-site; PHP 800,000 - 1,200,000; Full time

Job summary

Tavor Perry is seeking a Growth Marketing Lead to build the next generation of client acquisition channels from scratch. The role focuses on planning, launching, and testing fresh channels (paid, email, LinkedIn, outbound, and referrals) on tight budgets, turning successful channels into dependable growth engines.

You will be action-oriented, data-driven, and willing to challenge leadership when numbers justify a different path.

Qualifications

• Proven experience launching a marketing or lead gen channel from zero with measurable results.
• Hands-on paid campaigns experience (Meta/FB, Google, LinkedIn).
• Strong funnel metrics understanding and why leads fail to convert.
• Resourceful prospect research to locate specific people/companies online.
• Strong analytical and problem-solving skills; asks questions first.

Responsibilities

• Develop, launch, and test new acquisition channels (paid, email, LinkedIn, outbound, referrals).
• Run experiments on small budgets; measure results and decide what to scale or end.
• Measure funnel from lead to signed client; optimize lead quality and cost per client.
• Create lead-qualifying assets like landing pages and targeted questions.
• Research target businesses and decision makers using multiple sources (LinkedIn, review sites).
• Craft and run personalized outreach campaigns to prospects.

Skills

Channel building

Paid campaigns

Funnel analysis

Prospect research

Analytical thinking

English communication

AI tooling

Open debate

Self-reliance

Communication

Tools

LinkedIn Sales Navigator

Landing page builders

Job description

Job Summary

We're adding a hands-on Growth Marketing Lead to our team to build the next generation of our client acquisition channels from scratch. Our organic and AI search channel is already the source of most of our clients. The next step calls for someone who can plan, launch, and test fresh channels (paid, email, LinkedIn, outbound, and referrals) on a tight budget and develop the ones that work into dependable growth engines. You're a strong candidate if you're resourceful, ask the right questions before settling on answers, support your decisions with data, and feel confident challenging leadership when the numbers suggest a different path.

Key Responsibilities

• Develop, launch, and test new acquisition channels, including paid ads, email, LinkedIn, outbound, and referrals

• Run experiments on small budgets, gauge results fast, and determine what to scale, tweak, or end

• Measure the entire funnel from lead to signed client, prioritizing lead quality and cost per client over cost per lead alone

• Build lead qualification elements such as landing pages, form questions, and targeting that draw high-intent prospects

• Research and find target businesses and decision makers using LinkedIn, Sales Navigator, review sites, and other sources

• Craft and run personalized outreach campaigns to prospective clients

• Leverage existing assets fully, including our client base, reviews, referral program, and partner relationships

• Partner with the sales team on smoother lead handoff and follow-up

• Report results with clear recommendations, including what to avoid

• Grow into ownership of growth strategy as channels prove themselves

Mandatory Skills

• Proven experience building at least one marketing or lead generation channel from zero, with measurable results

• Hands-on experience running paid campaigns (e.g., Meta/Facebook, Google, or LinkedIn Ads)

• Strong understanding of funnel metrics and the ability to pinpoint why leads fail to convert

• Resourceful prospect research skills, including locating specific people and companies online

• Strong analytical and problem-solving skills and a habit of asking questions before offering solutions

• Excellent written and spoken English

• Comfortable using AI tools to work faster while relying on your own judgment

• Confidence to share opinions, set priorities, and push back with well-reasoned arguments

• Precise, steady, and self-reliant

• Strong communication skills

Preferred Skills

• Experience marketing B2B services to small and medium businesses in the US, UK, Canada, or Australia

• Background in outsourcing, staffing, or professional services marketing

• Experience with LinkedIn Sales Navigator and cold outreach

• Experience with email marketing and automation platforms

• Experience launching or growing referral or partnership programs

• Familiarity with landing page builders and conversion optimization

• Track record of getting results from small test budgets

Why Join Us

This is a rare chance to build a growth function from the ground up, with direct access to leadership and real weight in decisions. We value clear thinking, candid opinions, and experiments that teach us something. Once you prove a channel, the role grows with you.