Sales & Marketing VA

vamasters, Inc.; Carcar; On-site; PHP 300,000 - 520,000; Full time

Job summary

vamasters, Inc. is seeking an experienced Marketing & Lead Generation Specialist to drive growth for a founder-led personal brand.

The role blends strategic planning with hands-on execution, covering lead generation, email marketing, funnel optimization, paid ads oversight, and brand messaging. You will build and refine workflows in GoHighLevel, manage email nurture sequences, polish copy across funnels, and coordinate across social channels.

Qualifications

• Proven background in lead generation, sales funnels, and conversion optimization.
• Hands-on GoHighLevel experience for lead management and automation.
• Strong email marketing skills, including nurture flows and campaigns.
• Excellent English communication with authentic brand voice.

Responsibilities

• Run and improve lead generation across organic social, paid media, and inbound enquiries.
• Qualify and follow up with sales leads and move them through the sales process.
• Build and refine lead management workflows, funnels, and upsell/down-sell pathways in GoHighLevel.
• Manage and upgrade email marketing flows, nurture sequences, and campaigns.
• Polish messaging and copy across funnels, emails, landing pages, and social channels to match brand voice.
• Direct Meta Ads strategy and use performance data to scale effective campaigns.
• Structure and optimize landing pages and conversion points with data and heat maps.
• Coordinate lead generation and messaging across Instagram, Facebook, TikTok, YouTube, and LinkedIn.
• Support blog SEO, newsletter strategy, and wider brand development.
• Spot PR and partnership opportunities and set KPIs with the founder for long-term growth.

Skills

Lead generation

Sales funnels

GoHighLevel

Email marketing

Meta Ads

Copywriting

Brand messaging

English communication

Brand voice

Data-driven

Tools

GoHighLevel (GHL)

Job description

Job Summary:

We're in the market for an experienced, commercially minded Marketing & Lead Generation Specialist to help a founder-led personal brand grow. This is a strategic yet hands-on role covering lead generation, sales, email marketing, funnel optimization, paid ads oversight, and brand messaging. The right hire thinks strategically and operationally in equal measure, managing day-to-day growth systems while helping shape the brand's long-term vision. You'll also bring strong sales instincts, excellent English communication, and the ability to write in an authentic, human brand voice.

Key Responsibilities:

• Run and improve lead generation across organic social, paid media, and inbound enquiries so that every lead is picked up




• Qualify and follow up with sales leads, and step in to speak with them directly to move them through the sales process




• Build and refine lead management workflows, funnels, and up-sell/down-sell pathways in GoHighLevel (GHL)




• Manage and upgrade email marketing flows, nurture sequences, and subscriber campaigns to grow and retain a warm database




• Polish messaging and copy across funnels, emails, newsletters, landing pages, and social channels so it matches an authentic brand voice




• Direct Meta Ads strategy, using performance data to steer execution and scale what's working




• Structure and optimize landing pages and conversion points with data and tools such as heat maps




• Coordinate lead generation and keep messaging consistent across Instagram, Facebook, TikTok, YouTube, and LinkedIn




• Support blog SEO, newsletter strategy, and wider brand development, including input on offers and courses




• Spot PR and partnership opportunities and work with the founder to set KPIs and plan long-term growth

Mandatory Skills:

• Proven background in lead generation, sales funnels, and conversion optimization




• Hands-on GoHighLevel (GHL) experience for lead management, funnels, and automation




• Strong email marketing skills, including nurture flows, segmentation, and campaign management




• Solid grasp of Meta Ads strategy and the ability to steer ad execution using performance data




• Excellent copywriting and messaging skills, with an authentic, human brand voice rather than generic AI-generated text




• Strong sales thinking and the ability to qualify and speak with leads directly




• Excellent written and spoken English with clear, professional communication




• Comfortable using AI and analytics tools to support optimization while keeping the brand's human touch




• Precise, dependable, and comfortable operating solo




• Strong communication, organization, and follow-through

Preferred Skills:

• Experience with SEO and blog content optimization




• Experience with PR outreach, podcast pitching, or brand partnerships




• Ability to contribute strategically to brand positioning, offers, and course development




• Familiarity with conversion tools such as heat maps and A/B testing




• Experience helping a growing business scale and define KPIs




• Authentic interest in wellbeing, personal development, or purpose-driven work




• Ability to handle multiple projects and campaigns at once

Why Join Us:

This is a rare opportunity to partner closely with a founder to shape and grow a personal brand as it enters its next phase. You'll hold real ownership across sales, marketing, and brand strategy, with freedom to bring your ideas to life and make a meaningful impact on a mission-driven business. If you thrive on pairing strategic thinking with hands-on execution, there's genuine room to grow with the brand.