Digital Marketing Specialist

vamasters, Inc.; Cauayan; On-site; PHP 700,000 - 1,200,000; Full time

Job summary

vamasters, Inc. is seeking a hands-on Growth Marketing Lead to build new client acquisition channels from scratch. You will design, launch, and test paid, email, LinkedIn, outbound, and referrals on a lean budget, turning winners into repeatable engines.

The role rewards data-driven decision making and the courage to challenge uncertain numbers. Ideal candidates have strong English, research skills, and the ability to own growth end-to-end.

Qualifications

• Proven success building at least one marketing or lead generation channel from scratch with measurable results.
• Hands-on experience running paid campaigns (Meta/Facebook, Google, or LinkedIn Ads).
• Strong command of funnel metrics and ability to pinpoint why leads don’t convert.
• Resourceful prospect research skills to locate specific people and companies.

Responsibilities

• Stand up, launch, and test new acquisition channels, including paid ads, email, LinkedIn, outbound, and referrals.
• Run lean experiments, read results fast, and decide whether to scale, change, or stop.
• Follow the funnel from lead to signed client, prioritizing lead quality and cost per client over cost per lead.
• Shape lead qualification elements such as landing pages, form questions, and targeting for high-intent prospects.
• Research target businesses and decision makers through LinkedIn, Sales Navigator, review sites, and other sources.
• Write and run personalized outreach campaigns to prospective clients.
• Leverage client base, reviews, referral program, and partner relationships.
• Collaborate with sales for smoother handoff and follow-up.
• Report results with clear recommendations and what to avoid.
• Gradually take ownership of growth strategy as channels prove out.

Skills

Channel growth

Paid advertising

Funnel analytics

Prospect research

Critical thinking

Fluent English

AI tool usage

Communication

Autonomous work

Tools

LinkedIn Sales Navigator

Landing page builders

Email automation

Job description

Job Summary: We're growing and hiring a hands-on Growth Marketing Lead to build our next client acquisition channels from the ground up. While our organic and AI search channel already brings in most of our clients, we now need someone to design, launch, and test new channels (paid, email, LinkedIn, outbound, and referrals) on a lean budget, then turn the ones that work into repeatable growth engines. This role is a good match for someone resourceful who asks the right questions before jumping to answers, backs decisions with data, and is confident enough to challenge leadership when the numbers suggest otherwise.

Key Responsibilities:

• Stand up, launch, and test new acquisition channels, including paid ads, email, LinkedIn, outbound, and referrals

• Run lean experiments, read results fast, and decide whether to scale, change, or stop

• Follow the funnel from lead all the way to signed client, prioritizing lead quality and cost per client over cost per lead

• Shape lead qualification elements such as landing pages, form questions, and targeting so they attract high-intent prospects

• Research target businesses and decision makers through LinkedIn, Sales Navigator, review sites, and other sources

• Write and run personalized outreach campaigns aimed at prospective clients

• Get the most from existing assets, including our client base, reviews, referral program, and partner relationships

• Collaborate with the sales team on smoother lead handoff and follow-up

• Report results with clear recommendations, including what we should avoid

• Gradually take ownership of growth strategy as channels prove out

Mandatory Skills:

• Proven success building at least one marketing or lead generation channel from scratch, with measurable results

• Hands-on experience running paid campaigns (e.g., Meta/Facebook, Google, or LinkedIn Ads)

• Strong command of funnel metrics and the ability to pinpoint why leads don't convert

• Resourceful prospect research skills, including tracking down specific people and companies online

• Strong analytical and problem-solving skills, with a habit of questioning before proposing solutions

• Excellent written and spoken English

• Comfortable using AI tools to move faster while applying independent judgment

• Confidence to share views, set priorities, and push back with clear reasoning

• Organized, dependable, and comfortable working autonomously

• Strong communication skills

Preferred Skills:

• Experience marketing B2B services to small and medium businesses in the US, UK, Canada, or Australia

• Background in outsourcing, staffing, or professional services marketing

• Experience with LinkedIn Sales Navigator and cold outreach

• Experience with email marketing and automation platforms

• Experience building or scaling referral or partnership programs

• Familiarity with landing page builders and conversion optimization

• Record of getting results from small test budgets

Why Join Us: This is a rare chance to build a growth function hands-on, with direct access to leadership and a real say in decisions. We value clear thinking, candid opinions, and experiments that teach us something. As you prove channels, the role grows alongside you.