Digital Marketing Specialist

vamasters, Inc.; Gingoog; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

vamasters, Inc. in the Philippines seeks a hands-on Growth Marketing Lead to build new client acquisition channels—from zero to scalable. You’ll design, launch, and test paid, email, LinkedIn, outbound, and referral programs on a lean budget.

You thrive on data, ask smart questions, and collaborate with sales to optimize lead handoff. If you have proven success launching at least one channel from zero and strong English communication, join us to drive growth with real influence.

Qualifications

• Proven experience building at least one marketing or lead generation channel from zero, with measurable results

Responsibilities

• Design, launch, and test new acquisition channels, including paid ads, email, LinkedIn, outbound, and referrals
• Run small-budget experiments, measure results quickly, and decide what to scale, change, or shut down
• Follow the whole funnel from lead to signed client, focusing on lead quality and cost per client
• Shape lead qualification elements such as landing pages, form questions, and targeting to draw in high-intent prospects
• Research and pinpoint target businesses and decision makers through LinkedIn, Sales Navigator, review sites, and other sources
• Write and run personalized outreach campaigns to prospective clients
• Make full use of existing assets, including our client base, reviews, referral program, and partner relationships
• Work hand in hand with the sales team to improve lead handoff and follow-up
• Report results with clear recommendations, including what to steer away from
• Grow into ownership of growth strategy as channels prove themselves

Skills

Channel building

Paid campaigns

Funnel metrics

Prospect research

Analytical skills

English proficiency

AI tooling

Decision making

Self-driven

Communication

Tools

LinkedIn Sales Navigator

Meta Ads

Google Ads

LinkedIn Ads

Landing page builders

Email marketing platforms

Job description

Job Summary: Lend your expertise to our team as a hands-on Growth Marketing Lead who builds our next client acquisition channels from the ground up. Organic and AI search already bring in most of our clients. Now we need someone who can design, launch, and test new channels (paid, email, LinkedIn, outbound, and referrals) on a lean budget, then turn the ones that work into repeatable growth engines. We’ll be especially interested if you’re resourceful, ask the right questions before reaching for answers, base your decisions on data, and feel confident challenging leadership when the numbers point somewhere else.

Key Responsibilities:

• Design, launch, and test new acquisition channels, including paid ads, email, LinkedIn, outbound, and referrals

• Run small-budget experiments, measure results quickly, and decide what to scale, change, or shut down

• Follow the whole funnel from lead to signed client, focusing on lead quality and cost per client, not just cost per lead

• Shape lead qualification elements such as landing pages, form questions, and targeting to draw in high-intent prospects

• Research and pinpoint target businesses and decision makers through LinkedIn, Sales Navigator, review sites, and other sources

• Write and run personalized outreach campaigns to prospective clients

• Make full use of existing assets, including our client base, reviews, referral program, and partner relationships

• Work hand in hand with the sales team to improve lead handoff and follow-up

• Report results with clear recommendations, including what to steer away from

• Grow into ownership of growth strategy as channels prove themselves

Mandatory Skills:

• Proven experience building at least one marketing or lead generation channel from zero, with measurable results

• Hands-on experience running paid campaigns (e.g., Meta/Facebook, Google, or LinkedIn Ads)

• Strong understanding of funnel metrics and the ability to work out why leads don’t convert

• Resourceful prospect research skills, including tracking down specific people and companies online

• Strong analytical and problem-solving skills, with a habit of asking questions before proposing solutions

• Excellent written and spoken English

• Comfortable using AI tools to work faster without giving up your own judgment

• Confidence to share opinions, set priorities, and push back with clear reasoning

• Focused, trustworthy, and able to work without close supervision

• Strong communication skills

Preferred Skills:

• Experience marketing B2B services to small and medium businesses in the US, UK, Canada, or Australia

• Background in outsourcing, staffing, or professional services marketing

• Experience with LinkedIn Sales Navigator and cold outreach

• Experience with email marketing and automation platforms

• Experience building or growing referral or partnership programs

• Familiarity with landing page builders and conversion optimization

• Track record of getting results from small test budgets

Why Join Us: This is a rare chance to build a growth function yourself, with direct access to leadership and real influence on decisions. We value clear thinking, honest opinions, and experiments that teach us something. Prove a channel, and the role grows with you.