Digital Marketing Specialist

Tavor Perry; Valencia; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

Tavor Perry in the Philippines seeks a hands-on Growth Marketing Lead to design, launch, and test new channels on lean budgets. You will own paid, email, LinkedIn, outbound, and referrals, turning winners into repeatable growth engines.

You should be data-driven, curious, and able to challenge leadership when numbers point elsewhere. The role emphasizes rapid experimentation, strong funnel metrics, and collaboration with sales to optimize lead quality and cost per client.

Qualifications

• Proven experience building at least one marketing channel from zero with measurable results.
• Hands-on paid campaigns (e.g., Meta/Facebook, Google, or LinkedIn Ads).
• Strong grasp of funnel metrics and the ability to diagnose why leads do not convert.
• Resourceful prospect research skills, tracking down specific people and companies online.
• Strong analytical and problem-solving skills, with a habit of asking questions before proposing solutions.
• Excellent written and spoken English.

Responsibilities

• Build, launch, and test new acquisition channels on a lean budget.
• Run small-budget experiments, measure results fast, and decide what to scale, change, or stop.
• Track the full funnel from lead to signed client, focusing on lead quality and cost per client rather than cost per lead.
• Design lead qualification elements such as landing pages, form questions, and targeting that attract high-intent prospects.
• Research target businesses and decision makers through LinkedIn, Sales Navigator, review sites, and other sources.
• Write and run personalized outreach campaigns to prospective clients.
• Get the most from existing assets, including client base, reviews, referral program, and partner relationships.
• Partner with the sales team to improve lead handoff and follow-up.
• Report on results with clear recommendations, including what not to pursue.
• Take on ownership of growth strategy step by step as channels are proven.

Skills

Lead generation

Paid campaigns

Funnel metrics

Prospect research

Question-driven analysis

English proficiency

AI tools

Strategic thinking

Self-reliant

Communication skills

Tools

LinkedIn Sales Navigator

Email marketing platforms

Landing pages

Conversion optimization tools

Job description

Job Summary

We're pioneering our next wave of client acquisition with a hands-on Growth Marketing Lead who will build new channels from the ground up. Organic and AI search already brings in most of our clients. What we need now is someone who can design, launch, and test new channels (paid, email, LinkedIn, outbound, and referrals) on a lean budget, then turn the ones that work into repeatable growth engines. Our best fit is resourceful, asks the right questions before jumping to answers, backs decisions with data, and has the confidence to challenge leadership when the numbers point elsewhere.

Key Responsibilities

• Build, launch, and test new acquisition channels, including paid ads, email, LinkedIn, outbound, and referrals
• Run small-budget experiments, measure results fast, and decide what to scale, change, or stop
• Track the full funnel from lead to signed client, focusing on lead quality and cost per client rather than cost per lead alone
• Design lead qualification elements such as landing pages, form questions, and targeting that attract high-intent prospects
• Research and identify target businesses and decision makers through LinkedIn, Sales Navigator, review sites, and other sources
• Write and run personalized outreach campaigns to prospective clients
• Get the most from existing assets, including our client base, reviews, referral program, and partner relationships
• Partner with the sales team to improve lead handoff and follow-up
• Report on results with clear recommendations, including what not to pursue
• Take on ownership of growth strategy step by step as channels are proven

Mandatory Skills

• Proven experience building at least one marketing or lead generation channel from zero, with measurable results
• Hands-on experience running paid campaigns (e.g., Meta/Facebook, Google, or LinkedIn Ads)
• Strong grasp of funnel metrics and the ability to diagnose why leads do not convert
• Resourceful prospect research skills, including tracking down specific people and companies online
• Strong analytical and problem-solving skills, with a habit of asking questions before proposing solutions
• Excellent written and spoken English
• Comfortable using AI tools to work faster while applying independent judgment
• Confidence to share opinions, set priorities, and push back with clear reasoning
• Self-reliant, meticulous, and consistent in your output
• Strong communication skills

Preferred Skills

• Experience marketing B2B services to small and medium businesses in the US, UK, Canada, or Australia
• Background in outsourcing, staffing, or professional services marketing
• Experience with LinkedIn Sales Navigator and cold outreach
• Experience with email marketing and automation platforms
• Experience building or growing referral or partnership programs
• Familiarity with landing page builders and conversion optimization
• Track record of getting results with small test budgets

Why Join Us

Here's a rare chance to build a growth function with your own hands, with direct access to leadership and real influence over decisions. We value clear thinking, honest opinions, and experiments that teach us something. Prove out a channel, and the role grows with you.