Lead Generation Specialist VA

vamasters, Inc.; Escalante; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

vamasters, Inc. seeks a hands-on Growth Marketing Lead to build client acquisition channels from scratch in our startup-friendly environment in the Philippines.

You will design, launch, and test paid, email, LinkedIn, outbound, and referral channels on lean budgets, turning winners into repeatable growth engines. You’ll work with leadership to prioritize experiments, measure funnel metrics, and optimize cost per client, with a bias for data-driven decisions and clear communication.

Qualifications

• Proven experience building at least one marketing channel from zero with measurable results.
• Hands-on experience running paid campaigns (e.g., Meta/Facebook, Google, or LinkedIn).
• Strong grasp of funnel metrics and why leads don’t convert.
• Resourceful prospect research, including finding specific people and companies online.
• Strong analytical and problem-solving skills with a habit of asking questions first.
• Excellent written and spoken English.
• Comfortable using AI tools to move faster while applying judgment.
• Confident to give opinions, set priorities, and push back with reasoning.
• Diligent, precise, and self-sufficient.
• Strong communication skills.

Responsibilities

• Create, launch, and test new acquisition channels, including paid ads, email, LinkedIn, outbound, and referrals
• Run lean-budget experiments, read the results fast, and decide what to scale, adjust, or drop
• Follow the full funnel from lead to signed client, with attention on lead quality and cost per client, not just cost per lead
• Shape lead qualification elements such as landing pages, form questions, and targeting to draw in high-intent prospects
• Research and pinpoint target businesses and decision makers through LinkedIn, Sales Navigator, review sites, and other sources
• Write and manage personalized outreach campaigns to prospective clients
• Get the most out of existing assets, including our client base, reviews, referral program, and partner relationships
• Partner with the sales team to tighten lead handoff and follow-up
• Report results with clear recommendations, including what isn't worth pursuing
• Take on growth strategy step by step as channels prove themselves

Skills

Channel building

Paid campaigns

Funnel metrics

Prospect research

Analytical thinking

English proficiency

AI tool usage

Communication

Lead handoff

Growth strategy

Job description

Job Summary: We're inviting applications from a hands-on Growth Marketing Lead ready to build our next client acquisition channels from scratch. Most of our clients already come in through our organic and AI search channel. What we need now is someone who can design, launch, and test new channels (paid, email, LinkedIn, outbound, and referrals) on a lean budget, then turn the winners into repeatable growth engines. We're after someone resourceful who asks the right questions before reaching for answers, supports decisions with data, and is confident enough to challenge leadership when the numbers say otherwise.

Key Responsibilities:

• Create, launch, and test new acquisition channels, including paid ads, email, LinkedIn, outbound, and referrals

• Run lean-budget experiments, read the results fast, and decide what to scale, adjust, or drop

• Follow the full funnel from lead to signed client, with attention on lead quality and cost per client, not just cost per lead

• Shape lead qualification elements such as landing pages, form questions, and targeting to draw in high-intent prospects

• Research and pinpoint target businesses and decision makers through LinkedIn, Sales Navigator, review sites, and other sources

• Write and manage personalized outreach campaigns to prospective clients

• Get the most out of existing assets, including our client base, reviews, referral program, and partner relationships

• Partner with the sales team to tighten lead handoff and follow-up

• Report results with clear recommendations, including what isn't worth pursuing

• Take on growth strategy step by step as channels prove themselves

Mandatory Skills:

• Proven experience building at least one marketing or lead generation channel from zero, with measurable results

• Hands-on experience running paid campaigns (e.g., Meta/Facebook, Google, or LinkedIn Ads)

• Strong grasp of funnel metrics and the ability to work out why leads don't convert

• Resourceful prospect research skills, including tracking down specific people and companies online

• Strong analytical and problem-solving skills, with a habit of asking questions before proposing fixes

• Excellent written and spoken English

• Comfortable using AI tools to move faster while still applying your own judgment

• Confidence to give opinions, set priorities, and push back with clear reasoning

• Diligent, precise, and self-sufficient

• Strong communication skills

Preferred Skills:

• Experience marketing B2B services to small and medium businesses in the US, UK, Canada, or Australia

• Background in outsourcing, staffing, or professional services marketing

• Experience with LinkedIn Sales Navigator and cold outreach

• Experience with email marketing and automation platforms

• Experience building or expanding referral or partnership programs

• Familiarity with landing page builders and conversion optimization

• Track record of producing results with small test budgets

Why Join Us: This is a rare chance to build a growth function yourself, with direct access to leadership and real say in decisions. We value clear thinking, honest opinions, and experiments that teach us something. Prove a channel, and the role grows with you.