Marketing Executive

Rama Phosphates Limited; Hinoba-an; On-site; PHP 300,000 - 600,000; Full time

Job summary

Rama Phosphates Limited in the Philippines seeks a proactive sales and market development professional to drive dealer and distributor networks, broaden market coverage, and build customer relationships while meeting sales and marketing targets.

The role focuses on expanding territories, promoting micronutrient products, and coordinating with various departments to ensure timely order execution and payment collection, with a strong emphasis on market insight and competitive intelligence.

Responsibilities

• Achieve assigned monthly, quarterly and annual sales targets.
• Develop new dealers, distributors, retailers and institutional customers.
• Expand business in existing and new territories.
• Increase market share of company products in the assigned territory.
• Promote SSP, GSSP, micronutrients and other value-added products.
• Ensure effective product-wise and territory-wise sales planning.
• Monitor booking, dispatches, billing and outstanding payments.
• Conduct regular market visits and identify new business opportunities.
• Develop market potential through territory, segment, reach, width and depth analysis.
• Increase product penetration and distribution reach.
• Identify potential agricultural markets and customer segments.
• Track competitor products, prices, schemes, promotions and market activities.
• Provide regular market intelligence to the reporting manager.
• Maintain strong relationships with dealers, distributors, retailers and farmers.
• Conduct dealer/farmer meetings, product demonstrations and promotional activities.
• Resolve customer complaints and coordinate with relevant departments for timely resolution.
• Ensure proper communication of product features, pricing and schemes.
• Monitor dealer-wise business performance and develop action plans for improvement.
• Promote company products through field visits, farmer meetings, dealer meets and other marketing activities.
• Support campaigns, exhibitions, agricultural events and promotional programs.
• Create awareness regarding product benefits and applications.
• Promote value-added and micronutrient products to improve business mix.
• Update daily/weekly sales and market activities in the prescribed system.
• Submit weekly performance reports as per company requirements.
• Prepare territory-wise sales forecasts and action plans.
• Track achievement against assigned targets.
• Provide accurate market feedback to management.

Job description

To drive sales and market development of the company's fertilizer and agricultural input products by developing dealer/distributor networks, increasing market coverage, generating business opportunities, maintaining customer relationships, and achieving assigned sales and marketing targets.

2. Key Responsibilities

A. Sales & Business Development

• Achieve assigned monthly, quarterly and annual sales targets.
• Develop new dealers, distributors, retailers and institutional customers.
• Expand business in existing and new territories.
• Increase market share of company products in the assigned territory.
• Promote SSP, GSSP, micronutrients and other value-added products.
• Ensure effective product-wise and territory-wise sales planning.
• Monitor booking, dispatches, billing and outstanding payments.

B. Market Development

• Conduct regular market visits and identify new business opportunities.
• Develop market potential through territory, segment, reach, width and depth analysis.
• Increase product penetration and distribution reach.
• Identify potential agricultural markets and customer segments.
• Track competitor products, prices, schemes, promotions and market activities.
• Provide regular market intelligence to the reporting manager.
• Maintain strong relationships with dealers, distributors, retailers and farmers.
• Conduct dealer/farmer meetings, product demonstrations and promotional activities.
• Resolve customer complaints and coordinate with relevant departments for timely resolution.
• Ensure proper communication of product features, pricing and schemes.
• Monitor dealer-wise business performance and develop action plans for improvement.

D. Product Promotion

• Promote company products through field visits, farmer meetings, dealer meets and other marketing activities.
• Support campaigns, exhibitions, agricultural events and promotional programs.
• Create awareness regarding product benefits and applications.
• Promote value-added and micronutrient products to improve business mix.

E. Sales & Market Reporting

• Update daily/weekly sales and market activities in the prescribed system.
• Submit weekly performance reports as per company requirements.
• Prepare territory-wise sales forecasts and action plans.
• Track achievement against assigned targets.
• Provide accurate market feedback to management.

F. Collection & Commercial Coordination

• Follow up with dealers/customers for timely payment collection.
• Monitor outstanding balances and credit limits.
• Coordinate with Accounts, Logistics, Dispatch and other departments for smooth order execution.
• Ensure adherence to company-approved pricing, credit and sales policies.