Market Development Representative ( Field Technician)

Biostadt Philippines, Inc.; Pasig; On-site; PHP 167,000 - 223,000; Full time

Job summary

Biostadt Philippines, Inc. is seeking a Market Development Representative to drive secondary sales in designated territories, building demand among farmer end users by communicating FAB of Biostadt products and coordinating field activities such as demo plots and farmer meetings.

You will manage dealer and financier relationships, forecast sales, and ensure timely product availability and stock liquidation across Laguna, Visayas, Bukidnon, Valencia, Benguet, South Cotabato.

Qualifications

• Bachelor of Science in Agricultural or related field.
• 0-1 year experience in agrochemical industry.
• Strong technical working knowledge.

Responsibilities

• Create demand from farmer end users to ensure product grounding and market share.
• Communicate FAB and value of product to farmers and stakeholders.
• Ensure achievement of secondary sales goals monthly, quarterly and annually.
• Organize field activities to promote Biostadt products (demo plots, farmer meetings).
• Build relationships with financiers and dealers to ensure product availability.
• Manage dealer/financier/big landowner orders, delivery, and inventory.
• Prepare and submit secondary sales data reports and review targets vs. actuals.
• Forecast monthly/quarterly/annual secondary sales; plan caravans and meetings.

Skills

Secondary sales execution

Territory management

Farmer communication

Education

Bachelor of Science in Agricultural

Job description

Market Development Representative

₱15-20K [Monthly]

Bachelor1-3 Yrs ExpFull-time

• Responsible for delivering the secondary sales objectives of his assigned territory.
• Responsible for communicating FAB (feature, advantage, benefit) of products/technology to farmer end users and other stakeholders to create demand from farmer end users.
• Responsible for implementing sales and marketing programs to ensure product grounding and market share.
• Responsible for increasing profitability by creating a market for all products with an emphasis on Biologicals and Premier products.

• Responsible for delivering the secondary sales objectives of his assigned territory.
• Responsible for communicating FAB (feature, advantage, benefit) of products/technology to farmer end users and other stakeholders to create demand from farmer end users.
• Responsible for implementing sales and marketing programs to ensure product grounding and market share.
• Responsible for increasing profitability by creating a market for all products with an emphasis on Biologicals and Premier products.

Specific Duties And Responsibilities

• Create demand from farmer end users to ensure product liquidation/grounding (POG) and market share
• Communicates FAB and value of product/technology to farmers and other stakeholders to create demand from farmers.
• Ensures achievement of secondary sales and growth objectives on a monthly, quarterly, semi-annual &/or annual basis.
• Organizes and establishes appropriate field activities to promote Biostadt products through :
• Commercial Demo Plot – Average of 10 demos per month including cooperator selection, demo establishment, data collection, result and analysis, and utilization on promotion.
• Farmer’s field day link to commercial demo plot: develops message and talking points, arranges and establishes field day, gets commitment from participants. MDR will be making at least 20 BLO/ Financers visits per month.
• Farmer’s meeting: Average 8 farmer meetings per month: develops message and talking points, arranges and establishes meetings, gets commitment from participants.
• Other farmer’s education program: develops a necessary program, arranges and establishes a program, and gets commitment from participants.
• Builds and establishes effective relationships with financiers and dealers to ensure timely product availability at the farmer’s level.
• Manages dealers/financiers/big landowners' orders, delivery, and inventory to ensure sales target achievement.
• Regularly prepares and submits secondary sales data reports.
• Reviews actual sales vs. target every month and applies corrective actions.
• Implements and monitors financier/dealer incentive program to ensure market competitiveness and to secure volume and POG and thereby ensure volume commitment.
• Ensures product liquidation monitoring and takes corrective action when necessary.
• Product positioning at an appropriate seasonal time at the Distributor/Dealer level.
• Recommends New Dealers/New Accounts to expand and tap the full potential of existing markets and expand into new markets (with proper credibility investigation and background check).
• Visits dealers, and farmers.
• Reviews sales promotional activities & takes corrective actions to liquidate the stocks at an appropriate seasonal time.
• Secondary sales & product liquidation monitoring.
• Product positioning at an appropriate seasonal time at the dealer level.

Forecasting

• Prepares monthly, quarterly, and annual secondary sales forecasts.
• In charge of sales forecast activity in his area of coverage (crop-wise, territory-wise, month-wise & area-wise).
• Prepares accomplishment reports, and travel expense summaries on a semi-monthly basis.
• Plans for caravans, demonstrations, and farmer’s meetings depending on the area’s needs.
• Submits target vs. achievement report monthly to TSE.
• Graduate of Bachelor of Science in Agricultural
• With 0- 1 year of experience in the agrochemical industry
• Strong Technical working knowledge
• Area to be assigned: Laguna, Visyas, Bukidnon, Valencia, Benguet, South Cotabato