KEY ACCOUNT MANAGER - Food Service

RAM Food Products Inc.; Metro Manila; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

RAM Food Products Inc. is seeking a seasoned Key Account Manager to drive sales growth across national accounts in the Philippines. The role focuses on building strong partnerships, executing Joint Business Plans, and expanding distribution and in-store visibility.

The candidate should have at least five years of FMCG key account experience, excellent negotiation and communication skills, and proficiency in Excel and PowerPoint to deliver accurate forecasts and performance reviews.

Qualifications

• Graduate in Business Administration, Marketing, Management, or related field.
• At least 5 years sales experience handling national key accounts in FMCG.
• Proven selling and negotiation track record with key accounts.
• Strong organizational, planning, and time management skills.
• Excellent communication, presentation, analytical, and problem-solving abilities.
• Proficient in Microsoft Office, especially Excel and PowerPoint.
• Experience handling Foodservice accounts.
• FMCG industry experience is required.

Responsibilities

• Manage and grow assigned key account customers to meet sales and distribution plans.
• Develop and implement Joint Business Plans and hold regular business reviews.
• Lead negotiations for promotions, pricing, trade agreements, and annual plans.
• Ensure execution of retail standards, merchandising, promotions, and in-store visibility.
• Monitor sales, market trends, and competitor activities to identify opportunities.
• Coordinate with Finance, Manufacturing, Supply Chain and sales support for delivery and forecasting.
• Prepare accurate sales forecasts, reports, and account analyses for management.
• Build strong relationships with key decision-makers in assigned accounts.
• Ensure compliance with company policies and customer requirements.

Skills

Selling

Negotiation

Organization

Planning

Time management

Communication

Presentation

Analytical

Problem solving

MS Excel

MS PowerPoint

Foodservice accounts

FMCG industry experience

Education

Bachelor's degree in Business Administration, Marketing, Management, or related field

Job description

Purpose of the position:

Responsible for managing assigned key accounts to drive sales growth, strengthen customer relationships, and ensure excellent execution of business plans and trade activities.

Key responsibilities:

• Manage and grow assigned key account customers to achieve sales, volume, distribution, and business development plans.

• Develop and implement Joint Business Plans (JBP) and conduct regular Business Reviews (BR) with key account customers to strengthen partnerships and identify growth opportunities.

• Lead customer negotiations for promotions, pricing, trade agreements, and annual business plans.

• Ensure excellent execution of retail performance standards, merchandising initiatives, promotional activities, and in-store visibility programs.

• Monitor sales performance, market trends, competitor activities, and customer insights to recommend strategic actions.

• Manage and optimize trade investments to ensure efficient utilization and maximum return on investment.

• Coordinate closely with Finance, Manufacturing, Supply Chain, and other sales support teams to ensure timely delivery, forecasting accuracy, and customer satisfaction.

• Prepare accurate sales forecasts, business reports, and account analysis to support management decision-making.

• Build and maintain strong professional relationships with key decision-makers and stakeholders of assigned accounts.

• Ensure compliance with company policies, commercial guidelines, and customer requirements.

Qualifications, knowledge, skills required:

• Graduate of Business Administration, Marketing, Management, or any related course.

• With at least 5 years sales experience handling national key account customers, preferably from top FMCG companies.

• Demonstrated excellent selling and negotiation skills with proven key account management wins.

• Excellent organizational, planning, and time management skills.

• Strong communication, presentation, analytical, and problem-solving abilities.

• Proficient in Microsoft Office applications, especially Excel and PowerPoint.

• With experience in handling Foodservice accounts.

• Experience in FMCG Industry is a must.