Job Description
Purpose of the position:
Responsible for managing assigned key accounts to drive sales growth, strengthen customer relationships, and ensure excellent execution of business plans and trade activities.
Key responsibilities
- Manage and grow assigned key account customers to achieve sales, volume, distribution, and business development plans.
- Develop and implement Joint Business Plans (JBP) and conduct regular Business Reviews (BR) with key account customers to strengthen partnerships and identify growth opportunities.
- Lead customer negotiations for promotions, pricing, trade agreements, and annual business plans.
- Ensure excellent execution of retail performance standards, merchandising initiatives, promotional activities, and in-store visibility programs.
- Monitor sales performance, market trends, competitor activities, and customer insights to recommend strategic actions.
- Manage and optimize trade investments to ensure efficient utilization and maximum return on investment.
- Coordinate closely with Finance, Manufacturing, Supply Chain, and other sales support teams to ensure timely delivery, forecasting accuracy, and customer satisfaction.
- Prepare accurate sales forecasts, business reports, and account analysis to support management decision-making.
- Build and maintain strong professional relationships with key decision-makers and stakeholders of assigned accounts.
- Ensure compliance with company policies, commercial guidelines, and customer requirements.
Qualifications, knowledge, skills required
- Graduate of Business Administration, Marketing, Management, or any related course.
- With at least 5 years sales experience handling national key account customers, preferably from top FMCG companies.
- Demonstrated excellent selling and negotiation skills with proven key account management wins.
- Excellent organizational, planning, and time management skills.
- Strong communication, presentation, analytical, and problem-solving abilities.
- Proficient in Microsoft Office applications, especially Excel and PowerPoint.
- Experience in FMCG Industry is a must!
Client Relationship Management Negotiation Skills Sales Strategy Communication Skills Problem Solving Market Research CRM Software Product Knowledge Time Management