Customer Development Lead (FMCG)

Benby Enterprises, Inc.; Quezon City; On-site; PHP 600,000 - 900,000; Full time

Job summary

Benby Enterprises, Inc. in Quezon City, Philippines, is seeking a Customer Development Lead to drive sales growth, profitability, and market share across assigned accounts.

You will develop strategic account plans, strengthen partnerships, and collaborate with cross-functional teams for sustainable results. The role requires 2+ years of sales experience in FMCG, strong negotiation and stakeholder management, and proficiency in Excel/PowerPoint.

Qualifications

• Bachelor's Degree in Business, Marketing, Management, or a related field.
• At least 2 years of proven sales experience, preferably in FMCG.
• Demonstrated success in achieving sales, market share, and profitability targets.
• Strong account management, sales, and negotiation skills.
• Knowledge of Trade Marketing, Promotions, and Merchandising Execution.
• Ability to identify business opportunities and translate market insights into actionable plans.
• Strong analytical, problem-solving, and critical-thinking skills.
• Effective communication and stakeholder management skills with cross-functional collaboration.
• Results-oriented, proactive, and highly accountable.
• Proficient in Microsoft Excel, PowerPoint, and Word.

Responsibilities

• Develop and execute annual and quarterly customer account plans aligned with business objectives.
• Drive sales growth, distribution, and market share within assigned accounts.
• Analyze customer, market, and sales data to identify opportunities and growth strategies.
• Build and maintain strong relationships with key customers and stakeholders.
• Lead negotiations on pricing, promotions, trade investments, and commercial agreements.
• Monitor account performance and take actions to hit sales and profitability targets.
• Ensure excellent execution of promotions, merchandising programs, and customer plans.
• Collaborate with Trade Marketing, Finance, Supply Chain, and Operations to meet customer requirements.
• Manage trade investments and evaluate promotional activities for ROI.
• Utilize sales reports and KPIs to drive data-driven decisions and continuous improvement.
• Coach and influence teams to improve sales execution and data-driven culture.

Skills

Account management

Sales

Negotiation

Data-driven decision-making

Analytical thinking

Communication

Stakeholder management

Problem-solving

Team leadership

Education

Bachelor's Degree in Business/Marketing/Management

Tools

Microsoft Excel

PowerPoint

Word

Job description

Job Summary

The Customer Development Lead is responsible for driving sales growth, profitability, and market share across assigned customer accounts. This role develops and executes strategic account plans, strengthens customer partnerships, and collaborates with cross-functional teams to deliver sustainable business results through effective sales execution, data-driven decision-making, and trade investment management.

Job Responsibilities

• Develop and execute annual and quarterly customer account plans aligned with business objectives.

• Drive sales growth, distribution, and market share within assigned accounts.

• Analyze customer, market, and sales data to identify opportunities and recommend growth strategies.

• Build and maintain strong relationships with key customers and stakeholders.

• Lead negotiations on pricing, promotions, trade investments, and commercial agreements.

• Monitor account performance and recommend actions to achieve sales and profitability targets.

• Ensure excellent execution of promotions, merchandising programs, and customer plans.

• Collaborate closely with Trade Marketing, Finance, Supply Chain, and Operations teams to deliver customer requirements.

• Manage trade investments and evaluate promotional activities to ensure positive business returns.

• Utilize sales reports and KPIs to drive informed decision-making and continuous improvement.

• Coach and influence teams by promoting best-in-class sales execution and a data-driven culture.

Job Qualifications

• Bachelor's Degree in Business, Marketing, Management, or a related field.

• At least 2 years of proven sales experience, preferably in the FMCG industry.

• Demonstrated success in achieving sales, market share, and profitability targets.

• Strong account management, sales, and negotiation skills.

• Knowledge of Trade Marketing, Promotions, and Merchandising Execution.

• Ability to identify business opportunities and translate market insights into actionable plans.

• Strong analytical, problem-solving, and critical-thinking skills.

• Effective communication and stakeholder management skills with the ability to collaborate across functions.

• Results-oriented, proactive, and highly accountable.

• Proficient in Microsoft Excel, PowerPoint, and Word.

• Embodies the values of Accountability, Integrity, Respect, Teamwork, and Continuous Improvement.