Growth Marketing Specialist

Xerosoft Management Consultancy; Pasig; On-site; PHP 420,000 - 660,000; Full time

Job summary

Xerosoft Management Consultancy is seeking a Growth Marketing Specialist to drive B2B leads across core service lines including BPO, IT services, and EOR offerings. You will own the full marketing funnel from strategy and creative execution to lead qualification and tracking, collaborating with the Business Development team to build a consistent, high-quality sales pipeline.

The role requires 2–3 years in growth or performance marketing, strong copywriting, analytics, and data-driven decision

Qualifications

• 2-3 years of hands-on experience in growth marketing, digital marketing, performance marketing, or demand generation.
• Demonstrated success in generating qualified B2B leads and optimizing digital ad campaigns.
• Experience using digital advertising platforms (Meta, LinkedIn, Google Ads), analytics tools, CRM systems, and marketing automation software.

Responsibilities

• Design, launch, and manage targeted multi-channel digital campaigns tailored to each business line.
• Manage and optimize paid digital ads, social media channels, SEO, email marketing, and online listings.
• Coordinate and create ad copy, marketing assets, landing pages, and lead intake forms to optimize conversions.
• Continuously test target audiences, ad creatives, messaging, and offers to improve campaign performance.
• Capture and qualify leads before endorsing warm, sales-ready prospects to the Business Development team.
• Set up lead tracking, CRM workflows, and automated email nurturing sequences.
• Monitor ad spend, conversion rates, CPQL, and lead pipeline health; submit actionable analytics reports.

Skills

Copywriting

Analytical mindset

Data-driven execution

Growth marketing

Lead qualification

Tools

Meta (Facebook)

LinkedIn

Google Ads

Analytics tools

CRM systems

Marketing automation software

Job description

We are seeking a results-driven Growth Marketing Specialist with a strong background in digital acquisition and performance marketing to drive qualified B2B leads across our core service lines, including BPO solutions, IT services, PC sales, seat leasing, and Employer of Record (EOR) services.

In this role, you will own the full marketing experimentation funnel from campaign strategy and creative execution to lead qualification and tracking. You will work closely with our Business Development team to build a consistent, high-quality sales pipeline.

Key Responsibilities:

• Design, launch, and manage targeted multi-channel digital campaigns tailored to each specific business line.

• Manage and optimize paid digital ads, social media channels, SEO, email marketing, and online listings.

• Coordinate and create ad copy, marketing assets, landing pages, and lead intake forms designed to optimize conversion rates.

• Continuously test target audiences, ad creatives, messaging, and promotional offers to improve campaign performance.

• Capture and qualify leads against defined criteria before endorsing warm, sales-ready prospects to the Business Development team.

• Set up lead tracking, CRM workflows, and automated email nurturing sequences.

• Monitor ad spend, conversion rates, Cost per Qualified Lead (CPQL), and lead pipeline health. Submit regular analytical reports with actionable recommendations.

Job Requirements:

• 2-3 years of hands-on experience in growth marketing, digital marketing, performance marketing, or demand generation.

• Demonstrated success in generating qualified B2B leads and optimizing digital ad campaigns.

• Experience using digital advertising platforms (Meta, LinkedIn, Google Ads), analytics tools, CRM systems, and marketing automation software.

• Skills: Strong copywriting, analytical mindset, and data-driven execution skills.

• Background in marketing B2B solutions particularly BPO, IT services, EOR, seat leasing, or tech hardware is highly preferred.