Full-time Marketing Manager - BPO

AceOutsource Solutions; Laguna; On-site; PHP 446,400 - 669,600; Full time

Benefits offered by this job

Opportunities for career growth

Professional development

Job summary

A dynamic outsourcing company in Laguna, Philippines, is seeking a Marketing Manager focused on developing and implementing effective marketing strategies to enhance brand awareness and drive business growth. This role involves managing multi-channel campaigns and collaborating with teams for successful execution. Candidates should possess a Bachelor's degree in Marketing and have at least 3-5 years of experience. Competitive salary and opportunities for professional growth are offered.

Qualifications

• At least 3-5 years of experience in marketing with a proven track record.
• Experience with digital marketing tools and CRM software.
• Familiarity with SEO, SEM, email marketing, social media management.

Responsibilities

• Develop and implement comprehensive marketing strategies.
• Identify target markets and develop segmentation strategies.
• Manage multi-channel marketing campaigns across different platforms.

Skills

Excellent written and verbal communication skills

Strong analytical skills

Creative thinking

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

SEMrush

Job description

Overview

We are seeking a dynamic, creative, and results-driven Marketing Manager to join our team. The ideal candidate will be responsible for developing and implementing effective marketing strategies to promote our services, increase brand awareness, and drive business growth. As a key member of the marketing department, the Marketing Manager will manage multiple marketing channels and collaborate with internal teams to ensure the successful execution of campaigns.

Responsibilities

• Develop and implement comprehensive marketing strategies aligned with business goals and objectives.
• Identify target markets and develop segmentation strategies to attract new customers.
• Conduct market research and competitive analysis to understand market trends, customer preferences, and industry developments.
• Plan, execute, and manage multi-channel marketing campaigns across digital, social media, and other relevant platforms.
• Set and monitor KPIs for marketing campaigns to ensure they meet goals and deliver ROI.
• Coordinate with design, content, and sales teams to create compelling and effective marketing materials.
• Lead content creation, newsletters, and social media content.
• Manage social media accounts, ensuring engagement with followers and tracking performance metrics.
• Collaborate with the creative team to develop engaging visuals and video content.
• Create and design banners in various sizes for advertising on various platforms.
• Develop and manage digital marketing strategies, including SEO, SEM, email marketing, and paid media campaigns (Google Ads, Facebook, LinkedIn, etc.).
• Track digital metrics and analyze performance to optimize marketing efforts.
• Stay up to date with trends in digital marketing and apply new tactics to achieve goals.
• Develop and manage the marketing budget, ensuring funds are allocated efficiently across campaigns.
• Track expenses and ensure all campaigns and projects stay within budget.
• Measure and report on the performance of all marketing campaigns, providing insights and recommendations for improvement.
• Prepare regular reports for upper management, highlighting the success of campaigns and overall marketing performance.

Required Qualifications

• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
• At least 3-5 years of experience in marketing, with a proven track record in managing and executing successful campaigns.
• Experience with digital marketing tools (Google Analytics, SEMrush, etc.) and CRM software.
• Familiarity with SEO, SEM, email marketing, social media management, and content creation.
• Strong experience in managing budgets, analyzing data, and optimizing marketing strategies for better ROI.

Skills

• Excellent written and verbal communication skills.
• Strong analytical skills and ability to derive insights from data.
• Creative thinking and problem-solving ability.
• A passion for innovation, creativity, and growth.
• Opportunities for career growth and professional development.