Growth Marketing Specialist

ZigZag Philippines; Metro Manila; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

ZigZag Philippines is seeking an experienced Growth Marketing Specialist to boost marketing performance, generate qualified leads, and scale digital campaigns. You will apply data-driven methods to acquire customers and optimize the funnel across channels.

The role requires hands-on expertise in managing digital campaigns, SEO/SEM, paid social, and marketing automation, with a focus on measurable business growth and ROI.

Qualifications

• 5+ years of professional experience in Growth Marketing, Digital Marketing, Performance Marketing, or related roles.
• Hands-on experience managing digital campaigns and lead generation initiatives.
• Good understanding of SEO, SEM, Google Ads, and paid social advertising.

Responsibilities

• Develop and execute digital marketing initiatives focused on lead generation, customer acquisition, and conversion improvement.
• Monitor and optimize campaigns across Google Ads, paid social media, SEO, and SEM.
• Identify opportunities to improve marketing funnels and increase lead conversion rates.
• Build and manage automated email campaigns, lead nurturing sequences, and audience segmentation.
• Analyze campaign performance and prepare reports covering conversions, lead quality, and marketing ROI.
• Collaborate with internal teams to improve campaign execution, lead tracking, and marketing efficiency.
• Support CRM integrations and marketing automation processes to ensure smooth lead management.

Skills

Growth marketing

Lead generation

Digital campaigns

SEO/SEM

Email marketing

Tools

CRM platforms

Marketing automation tools

Job description

Job Summary

We are looking for an experienced Growth Marketing Specialist who can help improve marketing performance, generate qualified leads, and build scalable digital marketing campaigns.
This role is ideal for a data-driven marketer who understands how digital advertising, marketing automation, and customer acquisition strategies work together to drive measurable business growth.

Key Responsibilities

• Develop and execute digital marketing initiatives focused on lead generation, customer acquisition, and conversion improvement.
• Monitor and optimize campaigns across Google Ads, paid social media, SEO, and SEM.
• Identify opportunities to improve marketing funnels and increase lead conversion rates.
• Build and manage automated email campaigns, lead nurturing sequences, and audience segmentation.
• Analyze campaign performance and prepare reports covering conversions, lead quality, and marketing ROI.
• Collaborate with internal teams to improve campaign execution, lead tracking, and marketing efficiency.
• Support CRM integrations and marketing automation processes to ensure smooth lead management.

Qualifications

• 5+ years of professional experience in Growth Marketing, Digital Marketing, Performance Marketing, or related roles.
• Hands-on experience managing digital campaigns and lead generation initiatives.
• Good understanding of SEO, SEM, Google Ads, and paid social advertising.
• Experience with CRM platforms, email marketing, and marketing automation tools.