Growth Marketing Lead

VA Masters; Bislig; On-site; PHP 900,000 - 1,300,000; Full time

Benefits offered by this job

Performance-based growth opportunities

Direct access to leadership

Job summary

vamasters, Inc. is seeking a hands-on Growth Marketing Lead to design, launch, and test new channels across paid ads, email, LinkedIn, outbound, and referrals on a lean budget. You will back decisions with data and challenge leadership when numbers point elsewhere.

You will build repeatable growth engines, track the funnel from lead to client, and collaborate with sales to improve handoffs and follow-up. Strong English, research skills, and comfort with AI tools are essential.

Qualifications

• Proven experience launching a marketing or lead gen channel with measurable results.
• Hands-on in paid campaigns (Meta/Google/LinkedIn).
• Strong funnel analytics and diagnostic skills for lead quality.
• Resourceful prospect research to identify target buyers.
• Excellent written and spoken English and independent judgment.

Responsibilities

• Build, launch, and test new acquisition channels on a lean budget.
• Run small-budget experiments; measure and decide what to scale.
• Track funnel from lead to client; focus on lead quality and cost per client.
• Design lead qualification elements (landing pages, questions, targeting).
• Research target businesses and decision makers through LinkedIn and sources.
• Write and run personalized outbound outreach campaigns.
• Leverage client base, reviews, and referral/partner programs.
• Collaborate with sales to improve lead handoff and follow-up.
• Report results with clear recommendations and what not to pursue.
• Gradually own growth strategy as channels prove themselves.

Skills

Channel growth

Paid campaigns

Funnel analytics

Prospect research

English comms

AI tools use

Independent judgement

Decision making

Lead handoff

Detail oriented

Tools

LinkedIn Sales Navigator

Meta Ads

Google Ads

Email automation

Job description

Job Summary:

Our organic and AI search channel already brings in most of our clients, and the next wave of growth will be built by a hands on Growth Marketing Lead. We need someone who can design, launch, and test new channels (paid, email, LinkedIn, outbound, and referrals) on a lean budget, then turn the ones that work into repeatable growth engines. A resourceful person who asks the right questions before jumping to answers, backs decisions with data, and has the confidence to challenge leadership when the numbers point elsewhere is the ideal fit.

Key Responsibilities:

• - Build, launch, and test new acquisition channels, including paid ads, email, LinkedIn, outbound, and referrals
• - Run small-budget experiments, measure results quickly, and decide what to scale, change, or stop
• - Track the full funnel from lead to signed client, focusing on lead quality and cost per client rather than cost per lead alone
• - Design lead qualification elements such as landing pages, form questions, and targeting to attract high-intent prospects
• - Research and identify target businesses and decision makers through LinkedIn, Sales Navigator, review sites, and other sources
• - Write and run personalized outreach campaigns to prospective clients
• - Make the most of existing assets, including our client base, reviews, referral program, and partner relationships
• - Work closely with the sales team to improve lead handoff and follow-up
• - Report on results with clear recommendations, including what not to pursue
• - Gradually take ownership of growth strategy as channels are proven

Mandatory Skills:

• - Proven experience building at least one marketing or lead generation channel from zero, with measurable results
• - Hands-on experience running paid campaigns (e.g., Meta/Facebook, Google, or LinkedIn Ads)
• - Strong understanding of funnel metrics and the ability to diagnose why leads do not convert
• - Resourceful prospect research skills, including finding specific people and companies online
• - Strong analytical and problem-solving skills, with a habit of asking questions before proposing solutions
• - Excellent written and spoken English
• - Comfort using AI tools to work faster while applying independent judgment
• - Confidence to share opinions, prioritize, and push back with clear reasoning
• - Careful with details, true to your word, and effective when working solo
• - Strong communication skills

Preferred Skills:

• - Experience marketing B2B services to small and medium businesses in the US, UK, Canada, or Australia
• - Background in outsourcing, staffing, or professional services marketing
• - Experience with LinkedIn Sales Navigator and cold outreach
• - Experience with email marketing and automation platforms
• - Experience building or growing referral or partnership programs
• - Familiarity with landing page builders and conversion optimization
• - Track record of getting results with small test budgets

Why Join Us:

Build a growth function with your own hands, with direct access to leadership and real influence over decisions. We value clear thinking, honest opinions, and experiments that teach us something. If you prove a channel, the role grows with you.