Growth Marketing Specialist

Sta. Lucia Prime Marketing Corp. - Cainta; Rizal; On-site; PHP 446,400 - 781,200; Full time

Job summary

A leading marketing firm in the Philippines seeks a Growth Marketing Manager to develop and execute strategies for customer acquisition and retention. You will analyze market data, manage paid campaigns, and improve conversion rates. Ideal candidates have a Bachelor's degree in marketing and proven experience with growth strategies, data analytics, and digital marketing channels. This role offers opportunities to innovate and impact business growth significantly.

Qualifications

• Proven experience in growth marketing, digital marketing, or similar role.
• Strong analytical skills and proficiency with analytics tools.
• Experience with performance marketing channels such as paid search and social.

Responsibilities

• Identify and prioritize growth opportunities using data analysis.
• Create, implement, and manage A/B tests and experiments.
• Collaborate with product, design, and sales teams.

Skills

Growth marketing

Digital marketing

Data analysis

SEO

Problem-solving

Creative thinking

Education

Bachelor’s degree in marketing, business, or related field

Tools

Google Analytics

CRM platforms

Marketing automation software

A/B testing tools

Job description

Overview

Develop and execute growth strategies to acquire, retain, and engage customers across multiple channels (digital, social, email, paid ads, etc.).

Responsibilities

• Identify and prioritize growth opportunities using data analysis and market research.
• Create, implement, and manage A/B tests and experiments to improve key performance metrics.
• Optimize marketing funnels to increase conversion rates and reduce customer churn.
• Collaborate with product, design, and sales teams to align growth efforts with business goals.
• Analyze campaign performance and customer behavior using tools like Google Analytics, CRM platforms, and marketing automation software.
• Manage paid acquisition campaigns (e.g., Google Ads, Facebook Ads) and track ROI.
• Develop content and strategies to boost organic growth via SEO, content marketing, and social media.
• Stay updated on growth trends, tools, and best practices to maintain a competitive edge.
• Prepare reports on growth metrics and present actionable insights to stakeholders.

Qualifications

• Bachelor’s degree in marketing, business, or a related field.
• Proven experience in growth marketing, digital marketing, or a similar role.
• Strong analytical skills and proficiency with analytics tools (e.g., Google Analytics, Mixpanel).
• Experience with performance marketing channels such as paid search, paid social, and affiliate marketing.
• Knowledge of SEO and content marketing strategies.
• Familiarity with A/B testing tools and methodologies.
• Proficiency in marketing automation and CRM platforms (e.g., HubSpot, Salesforce).
• Excellent problem-solving skills and a data-driven mindset.
• Ability to work in a fast-paced environment and adapt to changing priorities.
• Creative thinking to identify new growth opportunities.