Marketing & Lead Gen Specialist

Tavor Perry; Tangub; On-site; PHP 500,000 - 900,000; Full time

Job summary

Tavor Perry in the Philippines is seeking an experienced Marketing & Lead Generation Specialist to grow a founder-led personal brand. The role blends strategy with hands-on execution across lead generation, sales, email marketing, funnel optimization, paid ads oversight, and brand messaging.

You will manage day-to-day growth systems, shape the long-term vision, and collaborate with the founder. Strong English communication, sales instincts, and the ability to write in a human brand voice are

Qualifications

• Proven background in lead generation and sales funnels.
• Hands-on experience with GoHighLevel (GHL) for lead management and automation.
• Strong email marketing skills, including nurture flows and campaigns.
• Excellent copywriting and messaging for authentic brand voice.
• Excellent written and spoken English with professional communication.

Responsibilities

• Manage and grow lead generation across organic social, paid media, and inbound enquiries, so no lead is overlooked.
• Qualify and follow up on sales leads to move them through the sales process.
• Create and optimize lead management workflows and funnels in GoHighLevel (GHL).
• Run and improve email marketing flows, nurture sequences, and subscriber campaigns.
• Refine messaging and copy across funnels, emails, newsletters, landing pages, and social channels.
• Oversee Meta Ads strategy and scale effective campaigns.
• Structure and refine landing pages and conversion points using data and heat maps.
• Coordinate lead generation and messaging across Instagram, Facebook, TikTok, YouTube, and LinkedIn.
• Contribute to blog SEO, newsletter strategy, and broader brand development.

Skills

Lead generation

Sales funnel optimization

Email marketing

Copywriting

English communication

Brand voice development

Tools

GoHighLevel (GHL)

Meta Ads

Job description

Job Summary:

We're announcing an opening for an experienced, commercially minded Marketing & Lead Generation Specialist to help grow a founder-led personal brand. The role is both strategic and hands-on, spanning lead generation, sales, email marketing, funnel optimization, paid ads oversight, and brand messaging. The successful applicant will think both strategically and operationally, managing day-to-day growth systems while helping shape the long-term vision of the brand. You'll bring strong sales instincts, excellent English communication, and the ability to write in an authentic, human brand voice.

Key Responsibilities:

• Manage and grow lead generation across organic social, paid media, and inbound enquiries, so no lead is overlooked




• Qualify and follow up on sales leads, and be ready to speak with leads directly to move them through the sales process




• Create and optimize lead management workflows, funnels, and up-sell/down-sell pathways in GoHighLevel (GHL)




• Run and improve email marketing flows, nurture sequences, and subscriber campaigns to grow and retain a warm database




• Refine messaging and copy across funnels, emails, newsletters, landing pages, and social channels so it reflects an authentic brand voice




• Oversee Meta Ads strategy, using performance data to direct execution and scale what's working




• Structure and refine landing pages and conversion points using data and tools such as heat maps




• Coordinate lead generation and keep messaging aligned across Instagram, Facebook, TikTok, YouTube, and LinkedIn




• Contribute to blog SEO, newsletter strategy, and broader brand development, including input on offers and courses




• Find PR and partnership opportunities and work alongside the founder to set KPIs and support long-term growth planning

Mandatory Skills:

• Proven background in lead generation, sales funnels, and conversion optimization




• Hands-on experience with GoHighLevel (GHL) for lead management, funnels, and automation




• Strong email marketing skills, covering nurture flows, segmentation, and campaign management




• Solid grasp of Meta Ads strategy and the ability to direct ad execution from performance data




• Excellent copywriting and messaging skills, writing in an authentic, human brand voice rather than generic AI-generated text




• Strong sales thinking and the ability to qualify and talk with leads directly




• Excellent written and spoken English and clear, professional communication




• Comfortable using AI and analytics tools to support optimization without losing the brand's human quality




• Responsible, thorough, and able to work without hand-holding




• Strong communication, organization, and follow-through

Preferred Skills:

• Experience with SEO and blog content optimization




• Experience with PR outreach, podcast pitching, or brand partnerships




• Ability to contribute strategically to brand positioning, offers, and course development




• Familiarity with conversion tools such as heat maps and A/B testing




• Experience helping a growing business scale and develop KPIs




• Genuine interest in wellbeing, personal development, or purpose-driven work




• Ability to manage several projects and campaigns at the same time

Why Join Us:

This is a rare opportunity to collaborate directly with a founder in shaping and growing a personal brand as it enters a new stage. You'll own real responsibility across sales, marketing, and brand strategy, with freedom to bring ideas to life and make a meaningful impact on a mission-driven business. If you love pairing strategic thinking with hands-on execution, this role offers genuine room to grow with the brand.