Performance Marketing VA

VA Masters; Sagay; Remote; PHP 600,000 - 1,200,000; Full time

Job summary

vamasters, Inc. aims to scale client acquisition by creating and validating new growth channels beyond organic AI search.

The Growth Marketing Lead will design, launch, and test paid, email, LinkedIn, outbound, and referral channels on a lean budget, turning winners into repeatable engines. Ideal candidates will back decisions with data, question leadership when numbers suggest otherwise, and bring hands-on experience with paid campaigns, funnel metrics, and effective out-of-the-box thinking in

Qualifications

• Proven experience building at least one marketing or lead generation channel from zero with measurable results.
• Hands-on experience running paid campaigns (Meta/Facebook, Google, or LinkedIn).
• Strong understanding of funnel metrics and diagnosing why leads fail to convert.
• Resourceful prospect research skills, including finding specific people and companies online.
• Strong analytical and problem-solving skills with a habit of asking questions before answering.
• Excellent written and spoken English.
• Comfort using AI tools to work faster while applying independent judgment.
• Confidence to share opinions, prioritize, and push back with clear reasoning.
• Capable and detail-oriented in a remote, hands-off setup.
• Strong communication skills.

Responsibilities

• Build, launch, and test new acquisition channels (paid, email, LinkedIn, outbound, referrals).
• Run small-budget experiments and decide what to scale, change, or stop.
• Track funnel from lead to signed client, focusing on lead quality and cost per client.
• Design lead qualification elements like landing pages and targeting to attract high-intent prospects.
• Research target businesses and decision makers via LinkedIn, Sales Navigator, and reviews.
• Write and run personalized outreach campaigns to prospective clients.
• Leverage existing assets (client base, reviews, referrals, partnerships) for growth.
• Collaborate with sales to improve lead handoff and follow-up.
• Report results with clear recommendations, including what not to pursue.
• Gradually own growth strategy as channels prove themselves.

Skills

Lead generation

Paid campaigns

Funnel metrics

Prospect research

Analytical thinking

English proficiency

AI tool usage

Communication

Remote work adaptability

Critical thinking

Tools

Meta/Facebook Ads

Google Ads

LinkedIn Ads

Sales Navigator

Email marketing platforms

Landing page builders

Job description

Job Summary:

The next engines of client acquisition for our business will be designed, launched, and tested by a hands-on Growth Marketing Lead, who builds channels from the ground up. Our organic and AI search channel already brings in most of our clients, so the job now is to create new channels (paid, email, LinkedIn, outbound, and referrals) on a lean budget and turn the winners into repeatable growth engines. A resourceful person who asks the right questions before jumping to answers, backs decisions with data, and has the confidence to challenge leadership when the numbers point elsewhere is the ideal fit.

Key Responsibilities:

• Build, launch, and test new acquisition channels, including paid ads, email, LinkedIn, outbound, and referrals
• Run small-budget experiments, read the results quickly, and decide what to scale, change, or stop
• Track the whole funnel from lead to signed client, focusing on lead quality and cost per client rather than cost per lead alone
• Design lead qualification elements such as landing pages, form questions, and targeting to attract high-intent prospects
• Research and identify target businesses and decision makers through LinkedIn, Sales Navigator, review sites, and other sources
• Write and run personalized outreach campaigns aimed at prospective clients
• Get the most out of existing assets, including our client base, reviews, referral program, and partner relationships
• Work closely with the sales team to improve lead handoff and follow-up
• Report on results with clear recommendations, including what not to pursue
• Gradually take ownership of growth strategy as channels are proven

Mandatory Skills:

• Proven experience building at least one marketing or lead generation channel from zero, with measurable results
• Hands-on experience running paid campaigns (e.g., Meta/Facebook, Google, or LinkedIn Ads)
• Strong understanding of funnel metrics and the ability to diagnose why leads fail to convert
• Resourceful prospect research skills, including finding specific people and companies online
• Strong analytical and problem-solving skills, with a habit of asking questions before offering solutions
• Excellent written and spoken English
• Comfort using AI tools to work faster while applying independent judgment
• Confidence to share opinions, prioritize, and push back with clear reasoning
• Capable, alert to detail, and productive in a remote, hands-off setup
• Strong communication skills

Preferred Skills:

• Experience marketing B2B services to small and medium businesses in the US, UK, Canada, or Australia
• Background in outsourcing, staffing, or professional services marketing
• Experience with LinkedIn Sales Navigator and cold outreach
• Experience with email marketing and automation platforms
• Experience building or growing referral or partnership programs
• Familiarity with landing page builders and conversion optimization
• Track record of getting results with small test budgets

Why Join Us:

Here is a rare chance to build a growth function with your own hands, with direct access to leadership and real influence over decisions. We prize clear thinking, honest opinions, and experiments that teach us something. Prove a channel, and the role grows with you.