GROWTH MARKETER

Blueshift Energy Inc.; Metro Manila; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

Blueshift Energy Inc. in Metro Manila is seeking a growth marketing professional to lead digital acquisition across paid and organic channels, driving qualified leads and revenue. You will collaborate with Marketing and Sales, test new channels, manage landing pages and campaigns, and continuously improve the customer journey through data-driven decisions.

Experience in solar or renewables is a plus. We value proactive, analytical candidates who can own growth metrics and scale campaigns

Qualifications

• Proven experience in Growth Marketing or related roles.
• Hands-on experience with Meta Ads and Google Ads.
• Strong understanding of customer acquisition, lead generation, and funnel optimization.
• Experience tracking ROAS, CPL, CAC, conversion rates, and lead quality.
• Analytical, data-driven decision maker with problem-solving skills.
• Experience with landing page optimization, A/B testing, and growth experiments.
• Experience with CRM, analytics, marketing automation, or reporting platforms.
• Ability to manage multiple campaigns with accurate tracking and reporting.
• Creative, proactive, accountable for business and campaign results.
• Strong organizational and process-management skills.
• Ability to work with Marketing, Sales and other teams.
• Willingness to test, learn, and improve based on performance data.
• Experience in solar/renewables/construction/home improvement a plus.

Responsibilities

• Develop growth marketing strategies to increase qualified leads and revenue.
• Plan and optimize campaigns across Meta, Google Ads, and digital channels.
• Drive qualified leads through paid and organic growth channels.
• Monitor CPL, ROAS, CAC, and revenue-related metrics.
• Test audiences, creatives, messaging, offers, and campaigns.
• Analyze journey to improve lead generation and conversion.
• Optimize landing pages and lead forms for conversions.
• Develop remarketing, lifecycle, and re-engagement campaigns.
• Segment leads and re-engage based on objections and behavior.
• Collaborate with Marketing and Sales to boost lead quality.
• Maintain campaign structures, dashboards, and growth experiments.
• Continuously test new channels and approaches.
• Stay updated on digital marketing trends.
• Take ownership of growth targets.

Skills

Growth Marketing

Meta Ads

Google Ads

Lead Generation

Conversion Optimization

Remarketing

Marketing Funnels

Data Analysis

Tools

CRM

Marketing Automation

Analytics Platforms

Job description

JOB RESPONSIBILITIES:

• Develop and executegrowth marketing strategiesto increase qualified leads, customer acquisition, conversion, and revenue.

• Plan, launch, manage, and optimize marketing campaigns acrossMeta, Google Ads, and other relevant digital channels.

• Drive a consistent flow ofqualified leadsthrough paid, organic, and other growth channels.

• Monitor and optimize key performance metrics such asCPL, conversion rate, ROAS, CAC, lead quality, and revenue contribution.

• Develop and test differentaudiences, creatives, messaging, offers, and campaignsto identify opportunities for growth.

• Analyze the customer journey and identify opportunities to improvelead generation, conversion, and customer acquisition.

• Manage and optimizelanding pages, lead forms, and conversion pointsto improve lead-to-customer conversion.

• Develop and manageremarketing, lifecycle, and re-engagement campaigns, including strategies for lost or inactive leads.

• Segment leads based on factors such asprice objections, timing, customer needs, and lead behavior, and develop appropriate strategies to re-engage them.

• Analyze campaign and customer data bylead source, cohort, funnel stage, and customer behaviorto identify growth opportunities.

• Work closely with theMarketing and Sales teamsto improve lead quality, conversion, and overall customer acquisition.

• Identify opportunities to improve themarketing funnel, customer experience, and overall growth process.

• Conduct regular campaign and growth reviews and use performance data to determine what should bescaled, optimized, tested, or discontinued.

• Maintain organizedcampaign structures, tracking systems, dashboards, reports, and growth experiments.

• Continuously test newchannels, strategies, tools, messaging, and marketing approachesto discover scalable growth opportunities.

• Stay updated ondigital marketing trends, advertising platforms, customer acquisition strategies, and growth marketing best practices.

• Take ownership of agreedgrowth, lead generation, conversion, and revenue targets.

QUALIFICATIONS:

• Proven experience inGrowth Marketing, Performance Marketing, Digital Marketing, Paid Media, or a related role.

• Hands-on experience withMeta Ads and Google Ads.

• Strong understanding ofcustomer acquisition, lead generation, conversion optimization, remarketing, and marketing funnels.

• Experience tracking and analyzingROAS, CPL, CAC, conversion rates, lead quality, and other growth metrics.

• Strong analytical and problem-solving skills with the ability to makedata-driven decisions.

• Experience withlanding page optimization, A/B testing, and growth experimentationis an advantage.

• Experience withCRM, lead tracking, analytics, marketing automation, or reporting platformsis an advantage.

• Ability to manage multiple campaigns and initiatives while maintainingaccurate tracking and reporting.

• Creative, proactive, and highly accountable forbusiness and campaign results.

• Strong organizational and process-management skills.

• Ability to work collaboratively withMarketing, Sales, and other teams.

• Willingness to continuouslytest, learn, experiment, and improvebased on performance data.

• Experience insolar energy, renewable energy, construction, or home improvementis an advantage.