GoHighLevel Specialist VA

VA Masters; Passi; Remote; PHP 223,000 - 424,000; Full time

Job summary

vamasters, Inc. seeks a GoHighLevel specialist to audit, rebuild, and optimize our CRM automations. You will enhance email nurture sequences, funnel setups, and lead segmentation to improve conversion rates. This role demands hands-on capability to diagnose and implement changes end-to-end.

You will work directly with the business owner, documenting processes and delivering measurable improvements in lead-to-client conversion through data-driven tweaks.

Qualifications

• Hands-on GoHighLevel experience beyond theory.
• Ability to build workflows, triggers, tags, and pipelines from scratch.
• Experience auditing existing CRM/automation setups for gaps.
• Strong email marketing background including nurture sequences.
• Experience building funnels and landing pages inside a CRM.

Responsibilities

• Audit the existing GoHighLevel environment end-to-end and document gaps.
• Rebuild and optimize email nurture sequences to drive bookings and purchases.
• Build and maintain workflows, triggers, tags, segmentation, and pipelines.
• Ensure leads are in correct pipeline stages with proper follow-ups.
• Test conditional logic and repair broken paths in automations.
• Connect quiz results, landing pages, and funnels to segmented journeys.
• Monitor campaign performance and report results.
• Document all workflows and processes for maintainability.

Skills

GoHighLevel

Workflow design

CRM audit

Email marketing

Funnel building

Analytics interpretation

Documentation

English communication

Tools

GoHighLevel

Job description

Job Summary:

Leads are only worth what happens after they arrive, and a GHL Automation & Lead Conversion VA will own that stretch for us. Our lead generation is already performing well, and the gap is in the nurturing, follow-up, and conversion that follows. You will audit our existing GoHighLevel setup, identify what is broken or missing, rebuild the automation and email nurture experience, and make sure every lead moves through the right journey. This is a hands-on role for someone who can diagnose a system, not just build basic workflows.

Key Responsibilities:

• Audit the existing GoHighLevel environment end to end and document gaps in workflows, automations, and follow-up sequences
• Rebuild and optimize email nurture sequences that move new leads toward booked calls and purchases
• Build and maintain workflows, triggers, tags, segmentation rules, and pipeline stages in GoHighLevel
• Make sure every lead sits in the correct pipeline stage and receives the correct automated follow-up
• Test conditional logic across all automations and repair broken, looping, or dead-end paths
• Connect quiz results, landing pages, and funnels to correctly segmented follow-up journeys
• Manage ongoing follow-up on incoming leads so no enquiry is left unanswered
• Monitor campaign performance (open rates, click rates, conversion metrics) and report on results
• Recommend and implement improvements that increase lead-to-client conversion
• Document all workflows, automations, and processes built so the system stays maintainable

Mandatory Skills:

• Proven hands-on experience with GoHighLevel, beyond theoretical knowledge or basic workflow building
• Demonstrated ability to build workflows, triggers, tags, segmentation, and pipelines from scratch
• Experience auditing an existing CRM or automation setup and identifying gaps and failure points
• Strong email marketing background, including nurture and follow-up sequence design
• Experience building or maintaining funnels and landing pages inside a CRM platform
• Ability to test and troubleshoot conditional logic in automations
• Comfortable reading campaign analytics and translating numbers into recommendations
• Clear documentation habits, able to record processes so others can follow them
• Attentive to the fine print, steady in delivery, and at ease working without close direction
• Strong written and verbal communication skills in English

Preferred Skills:

• Experience with quiz funnels, assessments, or interactive lead magnets
• Familiarity with membership areas, low-ticket offers, workshops, and high-ticket coaching funnels
• Background supporting coaching, online education, or digital product businesses
• Email copywriting skills alongside technical automation ability
• Experience handling direct lead follow-up via email or SMS in addition to automation
• Social media content or scheduling experience (scope may expand over time)
• Able to hold several projects in view at once and advance each in turn

Why Join Us:

Take on a role with real ownership: you are not maintaining someone else's system, you are diagnosing it, rebuilding it, and proving the impact with numbers. You will work directly with the business owner, with the autonomy to recommend changes and see them implemented. If you enjoy turning a messy funnel into a clean, converting machine, you will have plenty to work with here.