A complete application in a minute — tailored resume and cover letter, ready to send.
vamasters, Inc. is seeking a GoHighLevel Automation & Lead Conversion VA to own the post-lead journey, audit the GoHighLevel setup, and rebuild the automation and email nurture experience.
You will ensure every lead follows the correct journey and sits in the right pipeline with appropriate follow-up. The role focuses on diagnosing system gaps, not just building basic workflows, with responsibilities spanning auditing, rebuilding, testing, and optimizing funnels, pages, and follow-up paths for
Job Summary:
We’re seeking someone to step in as a GHL Automation & Lead Conversion VA and take ownership of everything that happens after a lead comes in. Our lead generation is already performing well; the gap is in the nurturing, follow-up, and conversion that come next. You’ll audit our existing GoHighLevel setup, pinpoint what’s broken or missing, rebuild the automation and email nurture experience, and make sure every lead follows the right journey. This seat suits someone who can diagnose a system, not just build basic workflows.
Key Responsibilities:
Audit the current GoHighLevel environment from top to bottom and document gaps in workflows, automations, and follow-up sequences
Rebuild and optimize email nurture sequences that guide new leads toward booked calls and purchases
Build and maintain workflows, triggers, tags, segmentation rules, and pipeline stages in GoHighLevel
Make sure every lead sits in the right pipeline stage and gets the right automated follow-up
Test conditional logic across all automations and fix broken, looping, or dead-end paths
Connect quiz results, landing pages, and funnels to properly segmented follow-up journeys
Handle ongoing follow-up on incoming leads so no enquiry goes unanswered
Monitor campaign performance (open rates, click rates, conversion metrics) and report the results
Recommend and roll out improvements that raise lead-to-client conversion
Document every workflow, automation, and process you build so the system stays maintainable
Mandatory Skills:
Proven hands-on GoHighLevel experience that goes beyond theory or basic workflow building
Demonstrated ability to build workflows, triggers, tags, segmentation, and pipelines from scratch
Experience auditing an existing CRM or automation setup and pinpointing gaps and failure points
Strong email marketing background, including nurture and follow-up sequence design
Experience building or maintaining funnels and landing pages in a CRM platform
Ability to test and troubleshoot conditional logic in automations
Comfortable reading campaign analytics and turning numbers into recommendations
Clear documentation habits, with the ability to record processes others can follow
Diligent, organized, and independent
Strong written and verbal communication skills in English
Preferred Skills:
Experience with quiz funnels, assessments, or interactive lead magnets
Familiarity with membership areas, low-ticket offers, workshops, and high-ticket coaching funnels
Background supporting coaching, online education, or digital product businesses
Email copywriting skills alongside technical automation ability
Experience handling direct lead follow-up by email or SMS in addition to automation
Social media content or scheduling experience (scope may expand over time)
Able to keep multiple projects in motion at once
Why Join Us:
This role comes with real ownership. You won’t be maintaining someone else’s system; you’ll diagnose it, rebuild it, and prove the impact with numbers. You’ll work directly with the business owner, with the autonomy to recommend changes and see them put into practice. If you enjoy turning a messy funnel into a clean, converting machine, there’s plenty to work with here.