Job Summary:
Once a lead comes in, the real work begins, and a GHL Automation & Lead Conversion VA will take ownership of everything that happens next. Our lead generation is already performing well, but the nurturing, follow-up, and conversion that follow are where the gap sits. You will audit our existing GoHighLevel setup, identify what is broken or missing, rebuild the automation and email nurture experience, and make sure every lead moves through the right journey. This hands‑on role is for someone who can diagnose a system, beyond building basic workflows.
Key Responsibilities:
- Audit the existing GoHighLevel environment from start to finish and document gaps in workflows, automations, and follow-up sequences
- Rebuild and optimize email nurture sequences that guide new leads toward booked calls and purchases
- Build and maintain workflows, triggers, tags, segmentation rules, and pipeline stages in GoHighLevel
- Make sure every lead sits in the correct pipeline stage and receives the right automated follow-up
- Test conditional logic across all automations and repair broken, looping, or dead-end paths
- Connect quiz results, landing pages, and funnels to correctly segmented follow-up journeys
- Manage ongoing follow-up on incoming leads so no enquiry goes unanswered
- Monitor campaign performance (open rates, click rates, conversion metrics) and report on the results
- Recommend and implement improvements that raise lead-to-client conversion
- Document every workflow, automation, and process you build so the system stays maintainable
Mandatory Skills:
- Proven hands‑on experience with GoHighLevel, beyond theoretical knowledge or basic workflow building
- Demonstrated ability to build workflows, triggers, tags, segmentation, and pipelines from scratch
- Experience auditing an existing CRM or automation setup and identifying gaps and failure points
- Strong email marketing background, including nurture and follow-up sequence design
- Experience building or maintaining funnels and landing pages inside a CRM platform
- Ability to test and troubleshoot conditional logic in automations
- Comfort reading campaign analytics and turning numbers into recommendations
- Clear documentation habits, with the ability to record processes so others can follow them
- Composed, thorough, and dependable without needing close direction
- Strong written and verbal communication skills in English
Preferred Skills:
- Experience with quiz funnels, assessments, or interactive lead magnets
- Familiarity with membership areas, low-ticket offers, workshops, and high-ticket coaching funnels
- Background supporting coaching, online education, or digital product businesses
- Email copywriting skills alongside technical automation ability
- Experience handling direct lead follow-up via email or SMS in addition to automation
- Social media content or scheduling experience (scope may expand over time)
- Practiced at keeping several projects on track while still hitting every deadline
Why Join Us:
Enjoy real ownership: you will not be maintaining someone else's system, but diagnosing it, rebuilding it, and proving the impact with numbers. You will work directly with the business owner, with the autonomy to recommend changes and see them implemented. If you enjoy turning a messy funnel into a clean, converting machine, you will have plenty to work with here.