Email Automation Specialist

VA Masters; Passi; On-site; PHP 180,000 - 360,000; Full time

Job summary

vamasters, Inc. is seeking a GoHighLevel Automation & Lead Conversion VA to audit and optimize our current setup. You will diagnose gaps, rebuild automations and email journeys, and ensure every lead advances through the right path toward calls and purchases.

You will own the workflow design, testing, and ongoing follow-up across campaigns, with a focus on measurable improvements in lead-to-client conversion. Fluency in English is essential.

Qualifications

• Proven hands-on experience with GoHighLevel beyond theory or basic workflow building.
• Demonstrated ability to build workflows, triggers, tags, segmentation, and pipelines from scratch.
• Experience auditing an existing CRM or automation setup and spotting gaps and failure points.
• Strong email marketing background, including nurture and follow-up sequence design.
• Experience building or maintaining funnels and landing pages inside a CRM platform.
• Ability to test and troubleshoot conditional logic in automations.
• Comfortable reading campaign analytics and turning numbers into recommendations.
• Clear documentation habits, with the ability to record processes so others can follow them.
• Thorough in your checks, dependable in your follow-up, and comfortable owning your own workload.
• Strong written and verbal communication skills in English

Responsibilities

• Audit the existing GoHighLevel environment from end to end and document gaps in workflows, automations, and follow-up sequences
• Rebuild and optimize email nurture sequences that move new leads toward booked calls and purchases
• Build and maintain workflows, triggers, tags, segmentation rules, and pipeline stages in GoHighLevel
• Confirm that every lead sits in the correct pipeline stage and gets the correct automated follow-up
• Test conditional logic across all automations and fix broken, looping, or dead-end paths
• Link quiz results, landing pages, and funnels to correctly segmented follow-up journeys
• Handle ongoing follow-up on incoming leads so no enquiry goes unanswered
• Monitor campaign performance (open rates, click rates, conversion metrics) and report on the results
• Recommend and carry out improvements that raise lead-to-client conversion
• Document every workflow, automation, and process built so the system stays maintainable

Skills

GoHighLevel

Email marketing

Workflow design

Analytics

Documentation

English communication

Job description

Job Summary:

Our lead generation is already working, so the real opportunity lies in what happens next, and a GHL Automation & Lead Conversion VA will take ownership of it. You will audit our existing GoHighLevel setup, find what is broken or missing, rebuild the automation and email nurture experience, and make sure every lead moves through the right journey. This is a hands-on role for someone who can diagnose a system, not just build basic workflows.

Key Responsibilities:

• Audit the existing GoHighLevel environment from end to end and document gaps in workflows, automations, and follow-up sequences
• Rebuild and optimize email nurture sequences that move new leads toward booked calls and purchases
• Build and maintain workflows, triggers, tags, segmentation rules, and pipeline stages in GoHighLevel
• Confirm that every lead sits in the correct pipeline stage and gets the correct automated follow-up
• Test conditional logic across all automations and fix broken, looping, or dead-end paths
• Link quiz results, landing pages, and funnels to correctly segmented follow-up journeys
• Handle ongoing follow-up on incoming leads so no enquiry goes unanswered
• Monitor campaign performance (open rates, click rates, conversion metrics) and report on the results
• Recommend and carry out improvements that raise lead-to-client conversion
• Document every workflow, automation, and process built so the system stays maintainable

Mandatory Skills:

• Proven hands-on experience with GoHighLevel, beyond theory or basic workflow building
• Demonstrated ability to build workflows, triggers, tags, segmentation, and pipelines from scratch
• Experience auditing an existing CRM or automation setup and spotting gaps and failure points
• Strong email marketing background, including nurture and follow-up sequence design
• Experience building or maintaining funnels and landing pages inside a CRM platform
• Ability to test and troubleshoot conditional logic in automations
• Comfortable reading campaign analytics and turning numbers into recommendations
• Clear documentation habits, with the ability to record processes so others can follow them
• Thorough in your checks, dependable in your follow-up, and comfortable owning your own workload
• Strong written and verbal communication skills in English

Preferred Skills:

• Experience with quiz funnels, assessments, or interactive lead magnets
• Familiarity with membership areas, low-ticket offers, workshops, and high-ticket coaching funnels
• Background supporting coaching, online education, or digital product businesses
• Email copywriting skills alongside technical automation ability
• Experience handling direct lead follow-up via email or SMS in addition to automation
• Social media content or scheduling experience (scope may expand over time)
• Confident carrying several projects at once, with a system to keep each one from slipping

Why Join Us:

This role comes with real ownership: you will not be maintaining someone else's system, you will be diagnosing it, rebuilding it, and proving the impact with numbers. You will work directly with the business owner, with the autonomy to recommend changes and see them put into practice. If you enjoy turning a messy funnel into a clean, converting machine, you will have plenty to work with here.