Franchise Manager

Career Point; Cebu City; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

Career Point in Cebu City is seeking a Business Expansion and Franchise Development Manager to lead franchise growth, ensure brand consistency, and build strong relationships with franchisees. The role involves identifying potential partners, negotiating terms, and guiding the franchising process.

You will analyze markets, plan strategically, monitor financial performance, and coordinate marketing campaigns.

Qualifications

• Bachelor’s degree in business-related field; MBA preferred.
• 3+ years in franchise development or retail expansion.
• Strong interpersonal and communication skills.
• Ability to analyze KPIs and market insights.
• Proven leadership and team motivation.
• Willingness to travel as needed.

Responsibilities

• Develop and implement plans to grow franchise network.
• Onboard and support franchisees.
• Monitor compliance with brand standards and policies.
• Track store sales, costs, and profitability.
• Coordinate local and national marketing campaigns.
• Serve as liaison between franchisees and head office.
• Provide training and coaching across branches.

Skills

Franchise development

Leadership

Data-driven decisions

Cross-functional collaboration

Travel flexibility

Education

Bachelor's degree in Business Administration

MBA preferred

Job description

Summary:

The Business Expansion and Franchise Development Manager is responsible for developing and implementing plans to grow the franchise network, ensuring brand consistency and fostering strong relationships with the franchisees. It involves identifying potential franchise partners, leading negotiations and providing comprehensive support throughout the franchising process. Ensures seamless integration of franchise operations with company-wide initiatives. This role involves market analysis, strategic planning and financial performance monitoring.

Duties and Responsibilities:

1. Franchise Support & Development

• Onboard new franchisees (trainings, orientation, etc.)
• Help set up new stores and guide them through opening
• Provide ongoing support to existing stores

2. Compliance Monitoring

• Ensure franchisees follow brand standards, policies, and procedures
• Conduct store visits and audits (e.g. cleanliness, product quality, service, POS usage)

3. Sales & Performance Monitoring

• Track each store’s sales, costs, and profitability
• Help stores improve their performance
• Set and review targets with franchisees

4. Marketing & Promotions

• Coordinate local and national marketing campaigns
• Make sure stores execute promotions correctly

5. Communication & Coordination

• Serve as the point of contact between franchisees and head office
• Gather feedback from stores and elevate important concerns
• Help resolve any operational or customer service issues

6. Training & Coaching

• Conduct refresher trainings
• Help develop store staff and managers
• Encourage best practices across all branches

Qualifications:

• Graduate of a Bachelor’s degree in Business Administration, Marketing, Operations Management,or related field; MBA preferred
• 3+ years of experience in franchise development, retail expansion or business development roles
• Excellent interpersonal and communication skills with the ability to influence and collaborate across various stakeholders
• Proficient in analyzing data and making informed decisions based on business KPIs and market insights
• Proven leadership skills, with the ability to inspire and motivate a team to achieve both individual and collective goals
• Results-oriented mindset with a focus on delivering high-quality service and achieving measurable outcomes
• Flexibility to travel as needed to visit franchise locations and attend meetings and conferences