CRM Analytics & Campaign Insights Lead

Home Credit Philippines; Taguig; Vor Ort; PHP 600.000 - 900.000; Vollzeit

Benefits dieser Stelle

Permanent dayshift

Up to 20% variable performance-based?

HMO on Day 1 / HMO with dependents

Access to mental health coverage

Wellness Leave and Birthday Leave

Internal Career Mobility

Opportunity to work in international o

Zusammenfassung

Home Credit Philippines is seeking a data-driven CRM Analyst to optimize customer engagement and revenue through advanced analytics, data quality improvements, and targeted campaigns. You will lead segmentation, predictive modeling, and publish actionable insights for strategic decisions.

The role emphasizes collaboration with marketing, IT, and operations to enhance CRM capabilities and drive measurable business outcomes.

Qualifikationen

• 2-3 years of relevant work experience.
• Coding knowledge regardless language.
• Systematic problem solving.

Aufgaben

• Customer Data Analysis: analyze large CRM datasets to identify behaviors, lifecycles, attrition risks, and revenue opportunities.
• Campaign Strategy Support: partner with marketing, sales, and service teams to develop data-driven strategies for acquisition, retention, upselling and win-back.
• Performance Measurement: define KPIs and build dashboards to track campaign performance and revenue attribution.
• Segmentation and Targeting: conduct in-depth segmentation and predictive modeling for hyper-targeted communications.
• Data Quality Management: audit, clean, deduplicate, and enrich CRM data to ensure accuracy.
• Optimization and Testing: design and execute A/B and multivariate tests to optimize customer journeys.
• Reporting and Insights: create post-campaign analyses with actionable recommendations.
• Collaboration and Enablement: work across teams to enhance CRM capabilities and integrate new data sources.

Kenntnisse

Data analysis

SQL

Python

Tools

CRM platforms

Jobbeschreibung

Home Credit Philippines is seeking a data-driven CRM Analyst to optimize customer engagement and revenue through advanced analytics, data quality improvements, and targeted campaigns. You will lead segmentation, predictive modeling, and publish actionable insights for strategic decisions.

The role emphasizes collaboration with marketing, IT, and operations to enhance CRM capabilities and drive measurable business outcomes.