CRM Insights Analyst I – Data-Driven Growth & Campaigns

HTU; Taguig; Hybrid; PHP 335,000 - 614,000; Full time

Benefits offered by this job

Permanent dayshift

Up to 20% performance-based bonus

HMO on Day 1 / HMO with dependents

Access to mental health coverage and福利

Wellness Leave and Birthday Leave

Internal Career Mobility

Opportunity to work and train in our国际

Job summary

Home Credit Philippines is hiring a CRM Data Analytics role focused on driving data-informed decision-making to optimize customer relationship strategies. You will analyze datasets from CRM platforms, develop data-driven campaign strategies, and build dashboards to measure performance and revenue attribution.

The ideal candidate is a fresh graduate or has up to 1 year in data analytics, with coding knowledge and strong problem-solving skills.

Qualifications

• Fresh graduate or 1 year of experience in data analytics.
• Coding knowledge in any language.
• Systematic problem solving.

Responsibilities

• Analyze large datasets from CRM platforms to identify customer behaviors, lifecycle stages, attrition risks, and revenue opportunities.
• Partner with marketing, sales, and service teams to develop data-driven campaign strategies focused on acquisition, retention, upselling, and win-back efforts.
• Define KPIs for CRM initiatives and build dynamic dashboards to track campaign performance, customer engagement metrics, and revenue attribution.
• Conduct in-depth customer segmentation and predictive modeling to enable hyper-targeted, personalized communications.
• Lead data quality initiatives to audit, clean, deduplicate, and enrich CRM data, ensuring outputs are based on accurate information.
• Design and execute A/B and multivariate tests to validate campaign hypotheses, optimizing customer journeys based on findings.
• Create post-campaign analysis reports with actionable recommendations to improve future campaigns and customer experiences.
• Collaborate with marketing operations, digital teams, and IT to enhance CRM capabilities and integrate new data sources.

Skills

PowerBI

Job description

Home Credit Philippines is hiring a CRM Data Analytics role focused on driving data-informed decision-making to optimize customer relationship strategies. You will analyze datasets from CRM platforms, develop data-driven campaign strategies, and build dashboards to measure performance and revenue attribution.

The ideal candidate is a fresh graduate or has up to 1 year in data analytics, with coding knowledge and strong problem-solving skills.