Senior CRM Analytics & Strategy Lead

Home Credit Philippines; Taguig; Hybrid; PHP 600,000 - 900,000; Full time

Benefits offered by this job

Permanent dayshift schedule

Up to 20% variable bonus

HMO on Day 1 / HMO with dependents

Access to mental health coverage

Wellness Leave and Birthday Leave

Internal Career Mobility

Training in international offices

Job summary

Home Credit Philippines is seeking a Senior CRM Analyst to manage and optimize our CRM system, collaborating with marketing, sales, and IT to drive engagement, retention, and revenue growth through advanced analytics.

You will develop CRM strategies, analyze customer data, create segments, and measure campaign performance. The role emphasizes data accuracy, privacy compliance, and cross-functional collaboration across platforms.

Qualifications

• 5+ years of experience in an analytical role.
• Experience working with online products.
• Coding knowledge in any language.
• Systematic problem solving.

Responsibilities

• Develop and optimize CRM strategies to boost acquisition, cross-sell, engagement, and loyalty.
• Analyze customer data to identify trends, behaviors, and opportunities for marketing and sales.
• Create customer segments based on behavioral, demographic, and transactional data to improve personalization.
• Track, analyze, and report on CRM campaign performance with actionable recommendations.
• Collaborate with marketing, sales, risk, and IT to ensure CRM integration across platforms.
• Maintain and enhance CRM tools, ensuring data accuracy, integrity, and usability.
• Identify and implement automation opportunities within the CRM system to improve efficiency.
• Develop insights into customer journeys and lifecycle marketing to improve retention.
• Ensure CRM activities comply with data privacy regulations.

Skills

CRM

Data analysis

Segmentation

Campaign analytics

BI tools

Cross-functional

Coding knowledge

Problem solving

Tools

BI Tools

Job description

Home Credit Philippines is seeking a Senior CRM Analyst to manage and optimize our CRM system, collaborating with marketing, sales, and IT to drive engagement, retention, and revenue growth through advanced analytics.

You will develop CRM strategies, analyze customer data, create segments, and measure campaign performance. The role emphasizes data accuracy, privacy compliance, and cross-functional collaboration across platforms.