CRM Data & Campaign Insights Analyst

Cognitioworld; Taguig; Hybrid; PHP 279,000 - 502,000; Full time

Benefits offered by this job

Permanent dayshift schedule

Up to 20% performance bonus

HMO on Day 1 / HMO with dependents

Mental health coverage

Wellness Leave

Birthday Leave

Internal Career Mobility

Opportunity to work in international/跨

Job summary

Home Credit Philippines is seeking a data analytics professional to drive data-informed CRM decisions, optimize customer engagement, and support precision-targeted campaigns. You will analyze CRM datasets, develop data-driven strategies, and build dashboards to measure performance and attribution.

The role includes data quality enhancements, segmentation work, and cross-functional collaboration to improve customer journeys and revenue growth.

Qualifications

• Open to fresh graduates or those with 1 year of experience in data analytics.
• Coding knowledge regardless language.
• Systematic problem solving skills are essential.

Responsibilities

• Analyze large datasets from CRM platforms to identify customer behaviors and revenue opportunities.
• Develop data-driven campaign strategies with cross-functional teams.
• Define KPIs and build dashboards to track performance and attribution.
• Perform segmentation and predictive modeling for hyper-targeted communications.
• Lead data quality initiatives to audit, clean, deduplicate, and enrich CRM data.
• Design and run A/B and multivariate tests to optimize customer journeys.
• Prepare post-campaign analyses with actionable recommendations.
• Collaborate with marketing operations, IT, and digital teams to enhance CRM capabilities.

Skills

Data analytics

Coding knowledge

Systematic problem solving

Tools

PowerBI

Job description

Home Credit Philippines is seeking a data analytics professional to drive data-informed CRM decisions, optimize customer engagement, and support precision-targeted campaigns. You will analyze CRM datasets, develop data-driven strategies, and build dashboards to measure performance and attribution.

The role includes data quality enhancements, segmentation work, and cross-functional collaboration to improve customer journeys and revenue growth.