CRM Data Analyst: Insight-Driven Campaigns

Home Credit Philippines; Philippines; On-site; PHP 335,000 - 670,000; Full time

Benefits offered by this job

Permanent dayshift schedule

Up to 20% variable performance-based

HMO on Day 1 / HMO with dependents

Mental health coverage and wellness

Wellness Leave and Birthday Leave

Internal Career Mobility

Opportunity to work in international,跨

Job summary

Home Credit Philippines is seeking a data analytics professional to drive CRM decision-making and optimize customer engagement. The role focuses on analyzing customer data, supporting data-driven campaigns, and delivering actionable insights to boost loyalty and revenue.

You will work with cross-functional teams, build dashboards, and advance data quality initiatives to enable precise targeting and improved customer experiences. Fresh graduates or those with 1 year of experience are welcome.

Qualifications

• Fresh graduates or 1 year in data analytics
• Coding knowledge in any language
• Systematic problem solving

Responsibilities

• Analyze large datasets from CRM systems to identify customer behaviors and revenue opportunities.
• Support campaign strategies with data-driven insights for acquisition, retention, upselling, and win-back efforts.
• Define KPIs for CRM initiatives and build dashboards to track performance and attribution.
• Conduct customer segmentation and predictive modeling for hyper-targeted communications.
• Lead data quality initiatives to audit, clean, and enrich CRM data.
• Design and run A/B and multivariate tests to optimize customer journeys.

Skills

Data analytics

Coding

Tools

PowerBI

Job description

Home Credit Philippines is seeking a data analytics professional to drive CRM decision-making and optimize customer engagement. The role focuses on analyzing customer data, supporting data-driven campaigns, and delivering actionable insights to boost loyalty and revenue.

You will work with cross-functional teams, build dashboards, and advance data quality initiatives to enable precise targeting and improved customer experiences. Fresh graduates or those with 1 year of experience are welcome.