CRM Analytics & Campaign Insights Analyst

Uc Bcf; Philippines; On-site; PHP 420,000 - 660,000; Full time

Benefits offered by this job

Permanent dayshift schedule

Up to 20% variable bonus

HMO on Day 1 / HMO with dependents

Mental health coverage and wellness

Wellness Leave and Birthday Leave

Internal Career Mobility

Opportunity to work in international

Job summary

Home Credit Philippines is seeking a data analytics-focused role to drive data-informed CRM decisions, optimize customer engagement, and support targeted campaigns with actionable insights. The position emphasizes data quality, advanced analytics, and cross-functional collaboration to improve revenue growth.

You will develop dashboards, perform segmentation, and run experiments to validate campaign hypotheses while working with marketing, IT, and operations teams.

Qualifications

• Open to fresh graduates or those with 1 year of experience in data analytics.
• Coding knowledge regardless of language.
• Systematic problem solving.

Responsibilities

• Analyze large CRM datasets to identify customer behaviors, lifecycle stages, attrition risks, and revenue opportunities.
• Partner with marketing, sales, and service teams to develop data-driven campaign strategies.
• Define KPIs for CRM initiatives and build dashboards to track performance and revenue attribution.
• Conduct customer segmentation and predictive modeling for hyper-targeted communications.
• Lead data quality initiatives: audit, clean, deduplicate, and enrich CRM data.
• Design and run A/B and multivariate tests to optimize campaigns and customer journeys.
• Create post-campaign analyses with actionable recommendations to improve future campaigns.

Skills

Data analytics

Coding knowledge

Systematic problem solving

PowerBI

Job description

Home Credit Philippines is seeking a data analytics-focused role to drive data-informed CRM decisions, optimize customer engagement, and support targeted campaigns with actionable insights. The position emphasizes data quality, advanced analytics, and cross-functional collaboration to improve revenue growth.

You will develop dashboards, perform segmentation, and run experiments to validate campaign hypotheses while working with marketing, IT, and operations teams.