CRM Data Analyst: Insights for Targeted Campaigns

HTU; Taguig; Hybrid; PHP 300,000 - 550,000; Full time

Benefits offered by this job

Permanent dayshift schedule

Up to 20% variable performance-based <

HMO on Day 1 / HMO with dependents

Access to mental health coverage and/w

Job summary

Home Credit Philippines is seeking a data analytics professional to drive data-informed decision-making for CRM strategies. You will analyze customer data, support precision-targeted campaigns, and help maximize engagement and revenue.

The role emphasizes collaboration with marketing, sales, and IT, building dashboards, improving data quality, and conducting experiments to optimize customer journeys.

Qualifications

• Open to fresh graduates or those with 1 year of experience in data analytics.
• Coding knowledge regardless language.
• Systematic Problem Solving.

Responsibilities

• Analyze large datasets from CRM platforms to identify customer behaviors, lifecycle stages, attrition risks, and revenue opportunities.
• Partner with marketing, sales, and service teams to develop data-driven campaign strategies focused on acquisition, retention, upselling, and win-back efforts.
• Define KPIs for CRM initiatives and build dynamic dashboards to track campaign performance, customer engagement metrics, and revenue attribution.
• Conduct in-depth customer segmentation and predictive modeling to enable hyper-targeted, personalized communications.
• Lead initiatives to audit, clean, deduplicate, and enrich CRM data, ensuring analytical outputs are based on accurate and complete information.
• Design and execute A/B and multivariate tests to validate campaign hypotheses, continuously optimizing customer journeys based on empirical findings.
• Create comprehensive post-campaign analysis reports with actionable recommendations to improve future campaigns and customer experiences.
• Work cross-functionally with marketing operations, digital teams, and IT to enhance CRM capabilities, integrate new data sources, and support technology-driven improvements.

Skills

Data analytics

PowerBI

Coding knowledge

Problem solving

Tools

CRM platforms

Job description

Home Credit Philippines is seeking a data analytics professional to drive data-informed decision-making for CRM strategies. You will analyze customer data, support precision-targeted campaigns, and help maximize engagement and revenue.

The role emphasizes collaboration with marketing, sales, and IT, building dashboards, improving data quality, and conducting experiments to optimize customer journeys.