CRM Data Analyst: Insights & Campaign Optimization

GOTAFE; Manila; Presencial; PHP 446.000 - 781.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Permanent dayshift

Bonus up to 20%

HMO on Day 1

Mental health coverage

Wellness Leave

Internal Career Mobility

International offices exposure

Descripción de la vacante

Home Credit Philippines is seeking a data analytics professional to drive CRM-informed decision making. You will analyze CRM data, support campaign strategies, and develop dashboards to measure performance and revenue attribution.

The role emphasizes segmentation, data quality, and cross-functional collaboration across marketing operations, digital teams and IT. Fresh graduates or individuals with up to 1 year of data analytics experience are welcome; proficiency in PowerBI is a strong plus, and

Formación

• Fresh graduates or up to 1 year of data analytics experience.
• Coding knowledge in any programming language is acceptable.
• Demonstrated systematic problem-solving abilities.

Responsabilidades

• Analyze large CRM datasets to identify customer behaviors and revenue opportunities.
• Support data-driven campaign strategies with marketing, sales and service teams.
• Define KPIs and build dashboards to track engagement and revenue attribution.
• Segment customers and apply predictive models for targeted communications.
• Audit, clean, deduplicate and enrich CRM data for reliable outputs.
• Design and execute A/B and multivariate tests to optimize journeys.
• Produce post-campaign analyses with actionable recommendations.
• Collaborate with marketing operations, digital teams and IT to enhance CRM capabilities.

Conocimientos

Data analytics

Coding knowledge

Systematic problem solving

Herramientas

PowerBI

Descripción del empleo

Home Credit Philippines is seeking a data analytics professional to drive CRM-informed decision making. You will analyze CRM data, support campaign strategies, and develop dashboards to measure performance and revenue attribution.

The role emphasizes segmentation, data quality, and cross-functional collaboration across marketing operations, digital teams and IT. Fresh graduates or individuals with up to 1 year of data analytics experience are welcome; proficiency in PowerBI is a strong plus, and