CLV Platforms Growth & Engagement Lead

Maya; Metro Manila; On-site; PHP 1,500,000 - 2,100,000; Full time

Job summary

Maya is seeking a CLV Program Manager to lead the planning, management, and scaling of loyalty, rewards, personalization, and other customer engagement platforms. The role acts as the business owner for the CLV ecosystem, ensuring platforms evolve to drive deeper customer value across the Maya ecosystem.

You will define roadmaps, identify opportunities, translate insights into scalable capabilities, and collaborate with Product, Engineering, Data Science, Marketing, Legal, Compliance, and

Qualifications

• 5–7+ years of experience in product/platform management or related roles.
• Experience managing customer-facing platforms, loyalty or rewards programs.
• Strong commercial and analytical thinking with business case forecasting.
• Ability to translate insights into roadmaps and actionable requirements.
• Excellent communication, governance, and stakeholder management skills.

Responsibilities

• Define and manage the roadmap for CLV platforms and engagement capabilities.
• Identify platform opportunities based on customer value segments and insights.
• Translate designs and growth programs into scalable platform capabilities and requirements.
• Drive platform development with cross-functional teams to ensure ownership and success metrics.
• Manage performance of platforms across adoption, engagement, and CLV contribution.
• Own cost management and optimization for CLV initiatives, including rewards economics.

Skills

Product management

Platform management

Loyalty programs

Engagement analytics

Stakeholder management

Education

Bachelor’s degree in Business/ Economics/ Engineering/ Technology/ Marketing

Job description

Maya is seeking a CLV Program Manager to lead the planning, management, and scaling of loyalty, rewards, personalization, and other customer engagement platforms. The role acts as the business owner for the CLV ecosystem, ensuring platforms evolve to drive deeper customer value across the Maya ecosystem.

You will define roadmaps, identify opportunities, translate insights into scalable capabilities, and collaborate with Product, Engineering, Data Science, Marketing, Legal, Compliance, and