Program Manager (CLV)

Maya; Metro Manila; On-site; PHP 1,500,000 - 2,100,000; Full time

Job summary

Maya is seeking a CLV Program Manager to lead the planning, management, and scaling of loyalty, rewards, personalization, and other customer engagement platforms. The role acts as the business owner for the CLV ecosystem, ensuring platforms evolve to drive deeper customer value across the Maya ecosystem.

You will define roadmaps, identify opportunities, translate insights into scalable capabilities, and collaborate with Product, Engineering, Data Science, Marketing, Legal, Compliance, and

Qualifications

• 5–7+ years of experience in product/platform management or related roles.
• Experience managing customer-facing platforms, loyalty or rewards programs.
• Strong commercial and analytical thinking with business case forecasting.
• Ability to translate insights into roadmaps and actionable requirements.
• Excellent communication, governance, and stakeholder management skills.

Responsibilities

• Define and manage the roadmap for CLV platforms and engagement capabilities.
• Identify platform opportunities based on customer value segments and insights.
• Translate designs and growth programs into scalable platform capabilities and requirements.
• Drive platform development with cross-functional teams to ensure ownership and success metrics.
• Manage performance of platforms across adoption, engagement, and CLV contribution.
• Own cost management and optimization for CLV initiatives, including rewards economics.

Skills

Product management

Platform management

Loyalty programs

Engagement analytics

Stakeholder management

Education

Bachelor’s degree in Business/ Economics/ Engineering/ Technology/ Marketing

Job description

Overview:

The CLV Program Manager is primarily accountable for the holistic planning, management, and performance scaling of Maya's Customer Lifetime Value (CLV) platforms and engagement capabilities. This role serves as the business owner for the CLV platform ecosystem, ensuring that Loyalty, Rewards, Personalization, and related customer engagement capabilities continuously evolve to support deeper customer value growth across the Maya ecosystem.

Working closely with cross-functional teams, the CLV Program Manager translates customer insights, segment opportunities, and growth programs into scalable platform roadmaps, capability enhancements, and platform governance. The role ensures that platforms developed by the CLV team become stronger over time, perform efficiently, comply with business and regulatory requirements, and enable sustained CLV growth.

What you will do:

• Define and manage the roadmap for CLV platforms and engagement capabilities, including loyalty, rewards, personalization, and future CLV products that support customer engagement and lifetime value growth.
• Identify platform opportunities based on customer value segments, funnel performance, behavioral insights, and targeting requirements.
• Translate CVP designs, journey maps, experiments, business cases, and growth programs into scalable platform capabilities and product requirements.
• Drive platform and capability development with Product, Engineering, Data Science, Marketing, Legal, Compliance, and Operations teams, ensuring initiatives are delivered with clear business ownership and success measures.
• Manage the performance of owned platforms across adoption, engagement, usage, cost efficiency, and contribution to customer lifetime value.
• Own cost management and optimization for CLV platform initiatives, including rewards economics, incentive efficiency, platform spend, and partner-funded or cost-offsetting opportunities.

What we are looking for:

• 5–7+ years of working experience in product management, platform management, business management, consulting, growth, loyalty, rewards, personalization, or related commercial roles
• Demonstrated experience managing customer-facing platforms, engagement programs, loyalty products, or commercial capabilities that drive measurable business outcomes
• Strong commercial and analytical thinking, with experience building business cases, performance forecasts, and strategic recommendations
• Experience translating customer insights and business requirements into product, platform, or capability roadmaps
• Ability to work effectively with Product, Engineering, Data Science, Marketing, Operations, Legal, Compliance, and business stakeholders
• Strong understanding of customer engagement, lifecycle management, personalization, rewards, or loyalty program concepts
• Excellent communication, presentation, governance, and stakeholder management skills
• College graduate. Preferably a degree in Business, Economics, Engineering, Technology, Marketing, or related courses