CLV Program Manager

Maya; Philippines; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

Maya is seeking a CLV Program Manager to own the planning, management, and scaling of our Customer Lifetime Value platforms and engagement capabilities across the Maya ecosystem.

You will translate insights into scalable platform roadmaps, drive cross‑functional development with Product, Engineering, Data Science, Marketing, and Operations, and ensure performance, governance, and cost optimization while complying with requirements.

Qualifications

• 5–7+ years in product/platform management, business management, or related roles.
• Experience managing customer-facing platforms or loyalty programs.
• Strong commercial thinking, with business cases and performance forecasting.
• Ability to translate insights into product/roadmap initiatives.
• Experience collaborating with cross-functional teams across Product, Engineering, Marketing, and Compliance.
• Understanding of engagement, personalization, and loyalty concepts.

Responsibilities

• Define and manage the roadmap for CLV platforms and engagement capabilities (loyalty, rewards, personalization).
• Identify platform opportunities based on value segments, funnel performance, and insights.
• Translate designs, journey maps, experiments into scalable platform capabilities and product requirements.
• Drive platform development with Product, Engineering, Data Science, Marketing, Legal, Compliance, and Operations teams with clear ownership.
• Manage performance across adoption, engagement, cost efficiency, and CLV contribution.
• Own cost management and optimization for CLV initiatives, including rewards economics and spend.

Skills

Product management

Platform management

Growth strategies

Loyalty programs

Stakeholder management

Commercial analytics

Education

Bachelor's degree

Job description

Overview:

The CLV Program Manager is primarily accountable for the holistic planning, management, and performance scaling of Maya's Customer Lifetime Value (CLV) platforms and engagement capabilities. This role serves as the business owner for the CLV platform ecosystem, ensuring that Loyalty, Rewards, Personalization, and related customer engagement capabilities continuously evolve to support deeper customer value growth across the Maya ecosystem.

Working closely with cross-functional teams, the CLV Platform Manager translates customer insights, segment opportunities, and growth programs into scalable platform roadmaps, capability enhancements, and platform governance. The role ensures that platforms developed by the CLV team become stronger over time, perform efficiently, comply with business and regulatory requirements, and enable sustained CLV growth.

What you will do:

• Define and manage the roadmap for CLV platforms and engagement capabilities, including loyalty, rewards, personalization, and future CLV products that support customer engagement and lifetime value growth.
• Identify platform opportunities based on customer value segments, funnel performance, behavioral insights, and targeting requirements.
• Translate CVP designs, journey maps, experiments, business cases, and growth programs into scalable platform capabilities and product requirements.
• Drive platform and capability development with Product, Engineering, Data Science, Marketing, Legal, Compliance, and Operations teams, ensuring initiatives are delivered with clear business ownership and success measures.
• Manage the performance of owned platforms across adoption, engagement, usage, cost efficiency, and contribution to customer lifetime value.
• Own cost management and optimization for CLV platform initiatives, including rewards economics, incentive efficiency, platform spend, and partner-funded or cost-offsetting opportunities.

What we are looking for:

• 5–7+ years of working experience in product management, platform management, business management, consulting, growth, loyalty, rewards, personalization, or related commercial roles
• Demonstrated experience managing customer-facing platforms, engagement programs, loyalty products, or commercial capabilities that drive measurable business outcomes
• Strong commercial and analytical thinking, with experience building business cases, performance forecasts, and strategic recommendations
• Experience translating customer insights and business requirements into product, platform, or capability roadmaps
• Ability to work effectively with Product, Engineering, Data Science, Marketing, Operations, Legal, Compliance, and business stakeholders
• Strong understanding of customer engagement, lifecycle management, personalization, rewards, or loyalty program concepts
• Excellent communication, presentation, governance, and stakeholder management skills
• College graduate. Preferably a degree in Business, Economics, Engineering, Technology, Marketing, or related courses