Senior Manager, Customer Lifecycle & Engagement

IG Asia Pte Ltd.; Santo Niño 1st; On-site; PHP 7,538,000 - 11,307,000; Full time

Job summary

IG Asia Pte Ltd. seeks a Senior Manager, Customer Engagement & Lifecycle Marketing to lead lifecycle marketing across the customer journey.

You will shape engagement strategy, retention, and cross-sell programs, powered by insights, data, and triggers, and lead a small team to execute campaigns across touchpoints. Reporting to the Head of Marketing, you will collaborate with Product, Analytics, Data, Technology and Commercial teams to deliver personalised experiences that grow CLV and

Qualifications

• 10-15 years of experience in customer engagement, lifecycle marketing, CRM or retention marketing within financial services, fintech or customer-centric industries.
• Demonstrated success developing customer engagement strategies that improve retention, cross-sell and customer lifetime value.
• Strong expertise in customer segmentation, lifecycle strategy, journey orchestration and personalised marketing.
• Experience partnering with Marketing Technology teams and working with CRM and marketing automation platforms such as Salesforce, Adobe, Braze or similar solutions.
• Strong analytical capabilities with experience using customer insights, testing and data to drive business decisions.
• Proven ability to influence and collaborate across cross-functional teams and senior stakeholders.

Responsibilities

• Develop and execute the customer engagement and lifecycle marketing strategy across the customer journey, from onboarding through ongoing engagement, retention and reactivation.
• Identify customer behaviours, engagement gaps and churn risks to develop targeted retention strategies.
• Build predictive models to identify churn risk and trigger proactive interventions.
• Develop cross-sell strategies and engage cross-functionally to drive from conception to launch.
• Create winback campaigns to reactivate dormant and inactive customers.
• Partner with Product, Customer Experience and Commercial teams to ensure lifecycle strategies align with business priorities.
• Work closely with Marketing Technology, Data and Analytics teams to leverage customer insights, behavioural signals and segmentation to improve customer engagement.
• Design customer journeys that deliver relevant, personalised communication and experiences.
• Optimize customer journeys using testing, performance insights and customer feedback.
• Support the evolution of loyalty and customer value initiatives as the business expands its engagement capabilities.
• Lead, coach and develop a high-performing lifecycle marketing team of two direct reports.
• Establish measurement frameworks to monitor lifecycle performance across engagement, retention, cross-sell and customer lifetime value.
• Translate customer data into actionable recommendations that improve marketing effectiveness and business performance.
• Foster a collaborative, customer-centric and results-oriented culture focused on innovation and continuous improvement.

Skills

CRM & retention marketing

Lifecycle marketing

Customer segmentation

Data-driven marketing

Tools

Salesforce

Adobe

Braze

Job description

IG Asia Pte Ltd. seeks a Senior Manager, Customer Engagement & Lifecycle Marketing to lead lifecycle marketing across the customer journey.

You will shape engagement strategy, retention, and cross-sell programs, powered by insights, data, and triggers, and lead a small team to execute campaigns across touchpoints. Reporting to the Head of Marketing, you will collaborate with Product, Analytics, Data, Technology and Commercial teams to deliver personalised experiences that grow CLV and