CLV Platform Lead: Loyalty, Personalization & Growth

Maya; Philippines; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

Maya is seeking a CLV Program Manager to own the planning, management, and scaling of our Customer Lifetime Value platforms and engagement capabilities across the Maya ecosystem.

You will translate insights into scalable platform roadmaps, drive cross‑functional development with Product, Engineering, Data Science, Marketing, and Operations, and ensure performance, governance, and cost optimization while complying with requirements.

Qualifications

• 5–7+ years in product/platform management, business management, or related roles.
• Experience managing customer-facing platforms or loyalty programs.
• Strong commercial thinking, with business cases and performance forecasting.
• Ability to translate insights into product/roadmap initiatives.
• Experience collaborating with cross-functional teams across Product, Engineering, Marketing, and Compliance.
• Understanding of engagement, personalization, and loyalty concepts.

Responsibilities

• Define and manage the roadmap for CLV platforms and engagement capabilities (loyalty, rewards, personalization).
• Identify platform opportunities based on value segments, funnel performance, and insights.
• Translate designs, journey maps, experiments into scalable platform capabilities and product requirements.
• Drive platform development with Product, Engineering, Data Science, Marketing, Legal, Compliance, and Operations teams with clear ownership.
• Manage performance across adoption, engagement, cost efficiency, and CLV contribution.
• Own cost management and optimization for CLV initiatives, including rewards economics and spend.

Skills

Product management

Platform management

Growth strategies

Loyalty programs

Stakeholder management

Commercial analytics

Education

Bachelor's degree

Job description

Maya is seeking a CLV Program Manager to own the planning, management, and scaling of our Customer Lifetime Value platforms and engagement capabilities across the Maya ecosystem.

You will translate insights into scalable platform roadmaps, drive cross‑functional development with Product, Engineering, Data Science, Marketing, and Operations, and ensure performance, governance, and cost optimization while complying with requirements.