Business Development & Lead Generation Specialist

Private Advertiser; Manila; On-site; PHP 446,000 - 893,000; Full time

Job summary

Private Advertiser seeks a proactive Business Development & Lead Generation Specialist to support growth for an Australian Managed IT and Cybersecurity business. You will identify potential clients, target decision-makers, and build a healthy sales pipeline.

The role requires hands-on prospecting via LinkedIn, email, and phone, plus CRM management and pipeline discipline to convert opportunities into qualified leads. English fluency is essential for engaging Australian clients.

Qualifications

• Experience in B2B lead generation or outbound sales.
• Proficiency with LinkedIn and email prospecting.
• Cold calling or appointment setting.
• Researching companies and identifying decision-makers.
• CRM and sales pipeline management.

Responsibilities

• Lead Generation & Prospecting: Research Australian businesses that fit the target profile and identify key decision-makers.
• Outbound Sales: Conduct outreach via email, LinkedIn and phone; personalise messages and book discovery calls.
• CRM & Pipeline Management: Maintain accurate records and move leads through the pipeline.
• Market & Business Development Research: Identify new markets, target segments and lead sources.

Skills

Lead generation

Outbound sales

LinkedIn prospecting

Email prospecting

Cold calling

CRM management

Prospect research

Market research

B2B sales

Tools

Lusha

LinkedIn Sales Navigator

Job description

Business Development & Lead Generation Specialist

We are looking for a proactive and commercially minded Business Development & Lead Generation Specialist to support the growth of an Australian Managed IT and Cybersecurity business.

You will be responsible for identifying potential clients, finding the right decision-makers, conducting outbound outreach, qualifying opportunities and helping build a consistent sales pipeline.

This is a hands-on role for someone who is confident with prospecting, LinkedIn outreach, email, phone-based lead generation and CRM management.

Key Responsibilities: Lead Generation & Prospecting

• Research Australian businesses that fit the target customer profile
• Identify key decision-makers such as business owners, Directors and Operations or IT leaders
• Build and maintain accurate prospect lists
• Find and verify contact details using LinkedIn, Lusha and other lead-generation tools
• Identify businesses that may require Managed IT, Cybersecurity or technology support

Outbound Sales

• Conduct outbound outreach through email, LinkedIn and phone
• Personalise messaging based on the prospect's business and potential needs
• Follow up prospects consistently
• Start conversations with business owners and decision-makers
• Help turn cold prospects into qualified sales opportunities
• Book discovery calls and meetings for qualified leads

CRM & Pipeline Management

• Maintain accurate prospect and outreach records
• Track responses, follow-ups and next actions
• Keep leads moving through the sales pipeline
• Re-engage older or inactive prospects where appropriate
• Provide regular updates on lead-generation activity and results

Market & Business Development Research

• Research new industries, target markets and potential client segments
• Monitor business growth, hiring activity and other potential buying signals
• Identify new lead sources and partnership opportunities
• Provide feedback on common prospect questions, objections and market trends

What We're Looking For

• B2B lead generation or outbound sales
• LinkedIn and email prospecting
• Cold calling or appointment setting
• Researching companies and identifying decision-makers
• CRM and sales pipeline management
• Working with Australian businesses or clients
• Lusha, LinkedIn Sales Navigator or similar prospecting tools
• Managed IT, Cybersecurity, SaaS or technology sales

Experience within Managed IT, Cybersecurity or B2B technology would be highly desirable but is not essential.

Beyond technical skills, you need to be proactive, organised and comfortable taking ownership of your pipeline.

We're looking for someone who doesn't simply wait for leads to come in. You should be comfortable researching opportunities, reaching out to prospects, following up consistently and helping create new business conversations.

Strong written and spoken English is essential, as you'll be communicating directly with Australian business owners and senior decision-makers.

The Opportunity

This is an opportunity to become an important part of the business's growth rather than simply working from a fixed list of leads. As you learn the business and its services, you'll have the opportunity to take on greater responsibility across lead generation, sales campaigns, pipeline strategy and broader business development.

We're looking for someone who wants to grow with the business and build a long-term career in business development and sales.

We look forward to hearing from you.