AU Marketing and Content Specialist

NAIS CORP; Pasig; On-site; PHP 450,000 - 720,000; Full time

Job summary

NAIS CORP in the Philippines is seeking a creative, strategic Marketing & Content Specialist to support planning, development, execution, and optimization of B2B marketing campaigns, brand initiatives, and customer engagement activities for IT, managed services, technology, or cybersecurity clients.

The ideal candidate will excel in content creation, copywriting, graphic design, editing, and campaign execution, able to translate business objectives into engaging materials and to work

Qualifications

• Experience in content creation, copywriting, graphic design, and editing.
• Experience planning and executing B2B marketing campaigns.
• Ability to translate business goals into compelling content.
• Experience in IT/tech or cybersecurity marketing is preferred.

Responsibilities

• Plan, develop, and execute B2B marketing campaigns from concept to completion.
• Create engaging B2B content for digital platforms and campaigns.
• Design marketing collateral and edit visuals to align with branding.
• Support lead generation and customer engagement initiatives.
• Collaborate with internal teams to ensure timely delivery and alignment with priorities.

Skills

Content Creation

Copywriting

Graphic Design

Content Editing

Campaign Planning

B2B Marketing

Australian Market

Digital Marketing

Time Management

Independent Work

Tools

Adobe InDesign

Canva

Adobe Creative Suite

CapCut

Job description

Job Summary

We are seeking a creative, strategic, and business-minded Marketing & Content Specialist to support the planning, development, execution, and optimization of marketing campaigns, brand initiatives, and customer engagement activities for B2B clients.

The ideal candidate will have strong experience in content creation, copywriting, graphic design, content editing, and marketing campaign execution, with the ability to transform business objectives and key messages into engaging, customer-focused marketing materials.

This role requires someone who can work independently from campaign planning through execution, while ensuring that all marketing activities are aligned with business goals, target audiences, brand guidelines, and customer needs.

Experience or understanding of the IT, managed services, technology, or cybersecurity industry is highly preferred, particularly for candidates who have experience marketing technical products or services to Australian B2B clients.

Key Responsibilities

Marketing Planning & Campaign Execution

• Assist in planning, developing, and executing B2B marketing campaigns and initiatives from concept through completion.

• Translate business objectives, customer pain points, and marketing goals into effective campaign strategies and content.

• Develop campaign concepts, timelines, content plans, and supporting marketing materials.

• Independently execute marketing activities, including promotional campaigns, digital content, social media initiatives, and customer communications.

• Monitor campaign activities and support performance tracking to identify opportunities for improvement.

• Coordinate with internal teams to ensure campaigns are delivered on time and aligned with business priorities.

• Support lead generation, brand awareness, customer engagement, and service promotion initiatives.

• Identify opportunities to improve campaign reach, engagement, and overall marketing effectiveness.

Content Creation & Copywriting

• Develop engaging and professional B2B content for digital platforms, websites, social media, email campaigns, presentations, and customer communications.

• Write compelling marketing copy that clearly communicates products, services, benefits, and key business messages.

• Create content based on target audience needs, customer pain points, campaign objectives, and business priorities.

• Develop content calendars and maintain consistent messaging across marketing channels.

• Edit and proofread marketing materials to ensure accuracy, clarity, consistency, and brand alignment.

• Repurpose existing content into different formats for social media, email, promotional materials, and other digital channels.

Graphic Design & Content Editing

• Independently create flyers, promotional materials, social media assets, presentations, advertisements, and other marketing collateral.

• Design visually engaging content that supports campaign objectives and strengthens brand identity.

• Edit short-form videos and other visual marketing content for digital platforms.

• Ensure all visual materials follow established branding guidelines and maintain a professional B2B presentation.

• Collaborate with internal stakeholders to develop creative concepts and marketing assets.

Market & Competitor Research

• Conduct market and competitor research to identify industry trends, customer preferences, marketing opportunities, and emerging channels.

• Research B2B audiences and competitors to support campaign planning and content development.

• Monitor relevant developments within the IT, technology, managed services, and cybersecurity sectors.

• Use market insights to recommend new content ideas, campaign approaches, and engagement opportunities.

Brand & Customer Engagement

• Support the promotion of company services through creative and strategic marketing activities.

• Ensure marketing communications are consistent with the company's brand, positioning, and business objectives.

• Develop customer-focused messaging that communicates value clearly and professionally.

• Support initiatives designed to strengthen brand awareness, customer engagement, and lead generation.

• Work closely with internal teams to ensure marketing initiatives accurately reflect the company's services and capabilities.

Skills & Qualifications

• Proven experience in content creation, copywriting, graphic design, and content editing.

• Demonstrated experience in planning and executing marketing campaigns and activities.

• Ability to independently develop flyers, promotional materials, social media content, and customer-focused marketing campaigns.

• Experience in B2B marketing and customer engagement initiatives.

• Familiarity with or previous experience supporting the Australian B2B market is highly preferred.

• Strong critical thinking and strategic thinking skills.

• Excellent written and verbal communication skills.

• Strong understanding of marketing principles, content strategy, and customer engagement.

• Proficiency in Adobe InDesign, Canva, Adobe Creative Suite, CapCut, or similar design and content-editing tools.

• Experience managing digital marketing campaigns and social media platforms.

• Strong organizational and project management skills.

• Ability to manage multiple projects, deadlines, and priorities in a fast-paced environment.

• Creative, proactive, organized, and detail-oriented mindset.

• Ability to work independently while collaborating effectively with internal teams.

• Experience within the IT, managed services, technology, cybersecurity, or related industries is highly desirable.

• Basic understanding of cybersecurity services, IT solutions, managed services, or technology business operations is an advantage.

Key Competencies

• Marketing Planning & Execution

• Content Creation & Copywriting

• Graphic Design & Content Editing

• Critical & Strategic Thinking

• B2B Marketing Knowledge

• Marketing Campaign Management

• Market & Competitor Research

• Customer Engagement

• Strong Written & Verbal Communication

• Creativity & Innovation

• Time Management & Multitasking

• Project Coordination

• Collaboration & Teamwork

• IT & Technology Industry Awareness

Ideal Candidate

The ideal candidate is a hands-on marketer who can take an idea from planning to execution. You should be comfortable developing campaign concepts, creating content and visual materials, managing digital marketing activities, and ensuring that campaigns are delivered effectively and on time.

You should also have a strong understanding of B2B audiences and be able to balance creativity with commercial thinking. Experience working with Australian businesses, particularly within the IT, managed services, technology, or cybersecurity space, will be highly advantageous.

Most importantly, we are looking for someone who is creative, strategic, proactive, organized, and confident in independently managing marketing activities from concept through execution.