Brand Marketing Manager – Construction Industry

Neltex Development Co., Inc; Naga; Vor Ort; PHP 900.000 - 1.300.000; Vollzeit

Zusammenfassung

Neltex Development Co., Inc. is seeking a Brand Marketing Manager in the Philippines to lead the development and execution of Neltex brand strategies.

The role focuses on strengthening brand preference, customer engagement, and business growth by turning market insights into impactful campaigns, product initiatives, and customer programs for architects, builders, designers, engineers, and dealers. The ideal candidate has extensive experience in brand management, marketing communications, and

Qualifikationen

• Experience in brand management and marketing communications.
• Proven ability to develop and execute brand campaigns and product initiatives.
• Strong understanding of digital marketing and market research.
• Experience engaging with construction-industry stakeholders is an advantage.
• Excellent project and time management with creative execution.

Aufgaben

• Develop and implement the Neltex Brand Plan aligned with business objectives.
• Strengthen brand positioning, awareness, and customer preference.
• Develop marketing strategies and engagement programs for architects, builders, designers, engineers, dealers, and stakeholders.
• Plan and execute brand campaigns, product launches, events, activations, and digital initiatives.
• Develop creative and non-traditional marketing programs, including guerrilla and experiential marketing.
• Build relationships with influencers and decision-makers in construction and building materials.
• Ensure consistent Neltex brand identity across all channels.
• Contribute to initiatives increasing market presence, engagement, and profitable growth.

Kenntnisse

Brand management

Marketing campaigns

Digital marketing

Market research

Communication

Time management

Ausbildung

Bachelor's degree in Marketing

Bachelor's degree in Business Administration

Bachelor's degree in Management

Bachelor's degree in Communications

Jobbeschreibung

ABOUT THE ROLE:

We are looking for a Brand Marketing Manager who will lead the development and execution of NELTEX brand strategies that will strengthen brand preference, customer engagement, and business growth.

The role will turn market insights and business priorities into impactful brand campaigns, product initiatives, customer programs, and innovative marketing activities that strengthen NELTEX's position in the market and build strong relationships with Architects, Builders, Contractors, Designers, Engineers, dealers, and other key industry stakeholders.

KEY RESPONSIBILITIES:

• Develop and implement the NELTEX Brand Plan aligned with the Company's business objectives.

• Strengthen NELTEX brand positioning, awareness, and customer preference.

• Develop marketing strategies and engagement programs for Architects, Builders, Contractors, Designers, Engineers, dealers, and other key industry stakeholders.

• Plan and execute brand campaigns, product launches, events, activations, and digital marketing initiatives.

• Develop creative and non-traditional marketing programs, including guerrilla and experiential marketing.

• Build strong relationships and engagement with key influencers and decision-makers in the construction and building-materials industry.

• Ensure consistent NELTEX brand identity and messaging across all marketing channels.

• Contribute to initiatives that increase market presence, customer engagement, brand preference, and profitable growth.

QUALIFICATIONS:

• Bachelor's degree in Marketing, Business Administration, Management, Communications, or a related field.

• 5 years of solid experiencein Brand Management, Product Marketing, Marketing Communications, Trade Marketing, or similar roles.

• Strong understanding of brand management, marketing campaigns, digital marketing, and market research.

• Experience engaging Architects, Builders, Contractors, Designers, Engineers, dealers, or other construction industry stakeholdersis an advantage.

• Knowledge of guerrilla, experiential, or non-traditional marketingis an advantage.

• Excellent project and time management skills, with the ability to manage multiple priorities.

• Strong communication, collaboration, creativity, and execution skills.

• Preferably from leading paints manufacturing and selling industry.