Brand Manager (Fashion)

Private Advertiser; Quezon City; On-site; PHP 1,200,000 - 2,000,000; Full time

Job summary

Private Advertiser in Manila seeks an experienced Brand Manager to develop and implement brand strategies that raise awareness, engage consumers, and drive growth across channels. You will oversee annual brand plans, campaigns, launches, and market research, collaborating with Sales, PR, and cross-functional teams.

The ideal candidate has at least 10 years in brand or marketing roles, a Bachelor's in a related field, strong analytical and leadership skills, and a proven track record of managing

Qualifications

• Bachelor's degree in marketing or related field.
• At least 10 years in brand management or marketing.
• Experience with integrated campaigns.
• Experience managing multiple brands.
• Strong analytical and leadership abilities.
• Excellent communication and stakeholder management.

Responsibilities

• Develops and executes annual brand plans and marketing strategies aligned with business objectives and sales targets.
• Manages the development and execution of brand campaigns, promotional activities, and marketing materials across various channels.
• Collaborates with Sales, Public Relations, and other cross-functional teams to develop trade programs, consumer promotions, and brand-building initiatives.
• Conducts market research and competitor analysis to identify business opportunities, consumer insights, and emerging market trends.
• Monitors brand performance and recommends strategies to improve market share, brand equity, and profitability.
• Leads the development and implementation of regional and national marketing programs.
• Oversees planning and execution of internal and external events, product launches, and brand activations.
• Works closely with Media Planning teams to develop effective media strategies and maximize marketing investments.

Skills

Brand management

Marketing strategy

Cross-functional collaboration

Market analysis

Campaign management

Leadership

Negotiation

Education

Bachelor's Degree in Marketing/Business/Advertising/Communications

Job description

Develops and implements brand marketing strategies that increase brand awareness, drive consumer engagement, and support business growth. Oversees the planning and execution of marketing initiatives, product launches, promotional campaigns, and market research to ensure the brand maintains a strong competitive position in the market.

JOB DUTIES AND RESPONSIBILITIES

• Develops and executes annual brand plans and marketing strategies aligned with business objectives and sales targets.

• Manages the development and execution of brand campaigns, promotional activities, and marketing materials across various channels.

• Collaborates with Sales, Public Relations, and other cross-functional teams to develop trade programs, consumer promotions, and brand-building initiatives.

• Conducts market research and competitor analysis to identify business opportunities, consumer insights, and emerging market trends.

• Monitors brand performance and recommends strategies to improve market share, brand equity, and profitability.

• Partners with field marketing teams and participates in market visits to ensure effective execution of marketing programs and merchandising initiatives.

• Identifies opportunities for product enhancements, line extensions, and new product development initiatives.

• Oversees the planning and execution of internal and external events, product launches, and brand activations.

• Leads the development and implementation of regional and national marketing programs.

• Works closely with Media Planning teams to develop effective media strategies and maximize marketing investments.

• Collaborates with Retail Marketing and Promotions teams to ensure alignment and execution of promotional programs.

• Coordinates with advertising, media, creative, digital, and research agencies in the development and implementation of marketing campaigns.

• Monitors marketing budgets, campaign effectiveness, and return on investment (ROI).

• Provides coaching, guidance, and developmental support to team members and cross-functional partners as needed.

QUALIFICATIONS

• Bachelor's Degree in Marketing, Business Management, Advertising, Communications, or a related field

• Minimum of 10 years of experience in Brand Management, Marketing, Product Management, or related fields

• Proven experience in developing and implementing integrated marketing campaigns

• Experience managing multiple brands, product categories, or business units

• Strong background in consumer marketing, retail, fashion, FMCG, or related industries is preferred

• Experience in product development, market analysis, and strategic planning

• Strong brand management and marketing expertise

• Strategic and business-oriented mindset

• Strong understanding of consumer behavior and market trends

• Excellent project management and organizational skills

• Analytical thinking and data-driven decision-making

• Strong financial and business acumen

• Excellent communication, presentation, and influencing skills

• Strong stakeholder management and cross-functional collaboration skills

• Ability to manage multiple projects and priorities in a fast-paced environment

• Creative problem-solving and innovative thinking

• Leadership and people management capabilities

• Results-oriented and customer-focused mindset

• Strong negotiation and relationship-building skills

• Proactive, adaptable, and highly organized