Brand Marketing Manager

Neltex Development Co. Inc.; Parañaque; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

NELTEX Brand Marketing Manager will lead the development and execution of brand strategies to strengthen brand preference, customer engagement, and business growth in the Philippines market.

The role translates market insights and priorities into impactful campaigns, product initiatives, customer programs, and marketing activities targeting architects, builders, contractors, designers, engineers, dealers, and other industry stakeholders.

Qualifications

• Bachelor's degree in Marketing or related field.
• 5 years of solid experience in Brand Management, Product Marketing, Marketing Communications, Trade Marketing, or similar roles.
• Strong understanding of brand management, marketing campaigns, digital marketing, and market research.
• Experience engaging Architects, Builders, Contractors, Designers, Engineers, dealers, or other construction industry stakeholders is an advantage.
• Knowledge of guerrilla, experiential, or non-traditional marketing is an advantage.
• Excellent project and time management skills, with the ability to manage multiple priorities.
• Strong communication, collaboration, creativity, and execution skills.

Responsibilities

• Develop and implement the NELTEX Brand Plan aligned with the Company's business objectives.
• Strengthen NELTEX brand positioning, awareness, and customer preference.
• Develop marketing strategies and engagement programs for Architects, Builders, Contractors, Designers, Engineers, dealers, and other key stakeholders.
• Plan and execute brand campaigns, product launches, events, activations, and digital marketing initiatives.
• Develop creative and non-traditional marketing programs, including guerrilla and experiential marketing.
• Build strong relationships and engagement with key influencers and decision-makers in the construction and building-materials industry.
• Ensure consistent NELTEX brand identity and messaging across all marketing channels.
• Contribute to initiatives that increase market presence, customer engagement, brand preference, and profitable growth.

Skills

Brand management

Marketing campaigns

Digital marketing

Market research

Communication

Time management

Team collaboration

Education

Bachelor's degree in Marketing, Business Administration, Management, Communications, or related field

Job description

We are looking for a Brand Marketing Manager who will lead the development and execution of NELTEX brand strategies that will strengthen brand preference, customer engagement, and business growth.

The role will turn market insights and business priorities into impactful brand campaigns, product initiatives, customer programs, and innovative marketing activities that strengthen NELTEX's position in the market and build strong relationships with Architects, Builders, Contractors, Designers, Engineers, dealers, and other key industry stakeholders.

Key Responsibilities

• Develop and implement the NELTEX Brand Plan aligned with the Company's business objectives.
• Strengthen NELTEX brand positioning, awareness, and customer preference.
• Develop marketing strategies and engagement programs for Architects, Builders, Contractors, Designers, Engineers, dealers, and other key industry stakeholders.
• Plan and execute brand campaigns, product launches, events, activations, and digital marketing initiatives.
• Develop creative and non-traditional marketing programs, including guerrilla and experiential marketing.
• Build strong relationships and engagement with key influencers and decision-makers in the construction and building-materials industry.
• Ensure consistent NELTEX brand identity and messaging across all marketing channels.
• Contribute to initiatives that increase market presence, customer engagement, brand preference, and profitable growth.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Management, Communications, or a related field.
• 5 years of solid experience in Brand Management, Product Marketing, Marketing Communications, Trade Marketing, or similar roles.
• Strong understanding of brand management, marketing campaigns, digital marketing, and market research.
• Experience engaging Architects, Builders, Contractors, Designers, Engineers, dealers, or other construction industry stakeholders is an advantage.
• Knowledge of guerrilla, experiential, or non-traditional marketing is an advantage.
• Excellent project and time management skills, with the ability to manage multiple priorities.
• Strong communication, collaboration, creativity, and execution skills.
• Preferably from leading paints manufacturing and selling industry.