Brand Manager (Polyklear)

SEA Olympus Marketing Inc.; Mandaue; On-site; PHP 480,000 - 800,000; Full time

Job summary

SEA Olympus Marketing Inc. in the Philippines is seeking a Brand Manager to steer brand image and strategy across channels. You will define guidelines, ensure consistency, and collaborate with marketing, sales, product, and support teams to drive growth.

The role requires strong communication, analytical skills, and creative thinking to analyze consumer insights, lead campaigns, and measure ROI while maintaining brand leadership in a competitive market.

Qualifications

• Bachelor's degree in business administration, marketing, or a related field.
• Ability to work in a fast-paced environment.
• Effective written, oral communication and presentation skills.
• Exceptional negotiation and decision-making skills.
• Proficient in all Microsoft Office applications.
• Exceptional PR Skills. Resourceful.
• Knowledgeable about general construction and design.
• Creative and Innovative.
• High Analytical.
• Good Financial Acumen.

Responsibilities

• Develop and maintain brand guidelines to ensure consistent brand representation internally and externally.
• Ensure brand consistency across all channels and touchpoints.
• Develop and execute comprehensive brand strategies that align with business goals.
• Understand and analyze the brand’s position in the market through gathering consumer insights.
• Collaborate with the marketing team to create innovative and engaging marketing strategies that align with the brand’s vision.
• Oversee the development and execution of marketing campaigns to enhance brand awareness and drive growth.
• Track and analyze key performance indicators to assess the effectiveness of brand strategies.
• Optimize spending and assess the return on investment (ROI) for various campaigns.
• Keep an eye on brand competition to ensure brand leadership.
• Conduct market research to understand consumer behavior, competitor landscape, and emerging industry trends.
• Work closely with various teams, including marketing, sales, product development, and customer support, to ensure seamless brand execution and alignment.
• Spearheads product training of the sales teams, marketing teams, support group and clients – on an as needed basis.
• Leverage social media platforms to increase brand visibility, engage with our audience, and foster brand loyalty.
• Proactively responds to the needs of the brand across the board.

Skills

Brand management

Strategic thinking

Campaign management

Market research

Communication

Negotiation

Financial acumen

Creativity

Analytical

Education

Bachelor's degree in business administration/marketing

Tools

MS Office

Job description

Role (specific function and responsibilities in the job):

A Brand Manager plays a crucial role in shaping and maintaining the brand’s image and reputation. This multifaceted role requires a combination of creativity, strategic thinking, and data-driven decision-making. This role is an end-to‑end approach with the main target of creating a strong and positive brand image that resonates with the target audience. He / She aims to enhance brand recognition, loyalty, and trust among consumers. A Brand Manager strives to differentiate their brand from competitors, ensuring it stands out in the market and becomes the preferred choice of consumers.

Responsibilities:

• Develop and maintain brand guidelines to ensure consistent brand representation internally and externally.
• Ensure brand consistency across all channels and touchpoints.
• Develop and execute comprehensive brand strategies that align with business goals.
• Understand and analyze the brand’s position in the market through gathering consumer insights.
• Collaborate with the marketing team to create innovative and engaging marketing strategies that align with the brand’s vision
• Oversee the development and execution of marketing campaigns to enhance brand awareness and drive growth.
• Track and analyze key performance indicators to assess the effectiveness of brand strategies.
• Optimize spending and assess the return on investment (ROI) for various campaigns.
• Keep an eye on brand competition to ensure brand leadership.
• Conduct market research to understand consumer behavior, competitor landscape, and emerging industry trends.
• Work closely with various teams, including marketing, sales, product development, and customer support, to ensure seamless brand execution and alignment.
• Spearheads product training of the sales teams, marketing teams, support group and clients – on an as needed basis.
• Leverage social media platforms to increase brand visibility, engage with our audience, and foster brand loyalty.
• Proactively responds to the needs of the brand across the board.

Qualifications (Competencies and Skill set required):

• Bachelor's degree in business administration, marketing, or a related field
• Ability to work in a fast-paced environment
• Effective written, oral communication and presentation skills
• Exceptional negotiation and decision-making skills
• Proficient in all Microsoft Office applications
• Exceptional PR Skills. Resourceful
• Knowledgeable about general construction and design.
• Creative and Innovative
• High Analytical
• Good Financial Acumen