Global B2B Marketing Lead — Masterbrand & Content

Silver Fern Farms Limited; Dunedin; Sur place; NZD 150 000 - 210 000; Plein temps

Avantages offerts par ce poste

Staff discount

Health insurance

Life insurance

Learning & development

Résumé du poste

Silver Fern Farms is seeking a Lead Customer Marketing to connect the value created by our farmers with customers worldwide. You will own the customer marketing strategy and manage the Masterbrand within the global brand framework, turning insights into compelling value propositions, content and campaigns that drive B2B demand and sustainable growth.

You will lead a small team, shaping content strategy and telling stories that connect farmers with customers across global markets and channels,

Qualifications

• Senior marketing leadership across FMCG and B2B, ideally in a global organisation.
• Strong data-driven and digital marketing credentials.
• Experience in brand management, content strategy and value proposition development.
• Commercial acumen and a track record of measurable return on marketing investment.
• Experience leading and developing high-performing teams.

Responsabilités

• Lead customer marketing across global markets and channels, with a primary focus on B2B.
• Own the customer marketing strategy and day-to-day management of the Masterbrand within the global brand strategy.
• Turn insight into value propositions, content and campaigns that build brand equity, generate B2B demand and drive profitable growth.
• Lead a small team and own our content strategy, telling stories that connect farmers with customers.

Connaissances

Senior marketing leadership

Data-driven marketing

Brand management

Content strategy

Value proposition development

Commercial acumen

Team leadership

Description du poste

Silver Fern Farms is seeking a Lead Customer Marketing to connect the value created by our farmers with customers worldwide. You will own the customer marketing strategy and manage the Masterbrand within the global brand framework, turning insights into compelling value propositions, content and campaigns that drive B2B demand and sustainable growth.

You will lead a small team, shaping content strategy and telling stories that connect farmers with customers across global markets and channels,