Global B2B Customer Marketing Lead

Candid Jobs Limited.; Dunedin; On-site; NZD 140,000 - 180,000; Full time

Job summary

Silver Fern Farms, based in Dunedin, Otago, is seeking a Global Customer Marketing Manager to lead customer marketing across global markets with a primary B2B focus. You will own the Masterbrand within the global strategy, turning insights into compelling value propositions, content and campaigns to build brand equity and drive profitable growth.

You will lead a small team, develop content strategy, and tell stories that connect farmers with customers, across FMCG and B2B contexts in a global

Qualifications

• Senior marketing leadership across FMCG and B2B, ideally in a global organisation.
• Strong data-driven and digital marketing credentials.
• Experience in brand management, content strategy and value proposition development.
• Commercial acumen and a track record of measurable return on marketing investment.
• Experience leading and developing high-performing teams.

Responsibilities

• Lead customer marketing across global markets and channels, with a primary focus on B2B.
• Own the customer marketing strategy and day-to-day management of the Masterbrand within the global brand strategy.
• Translate insights into value propositions, content and campaigns that build brand equity and drive growth.
• Lead a small team and own content strategy, storytelling that connects farmers with customers.

Skills

Senior marketing leadership

FMCG & B2B

Data-driven marketing

Digital marketing

Brand management

Content strategy

Value proposition development

Commercial acumen

Team leadership

Job description

Silver Fern Farms, based in Dunedin, Otago, is seeking a Global Customer Marketing Manager to lead customer marketing across global markets with a primary B2B focus. You will own the Masterbrand within the global strategy, turning insights into compelling value propositions, content and campaigns to build brand equity and drive profitable growth.

You will lead a small team, develop content strategy, and tell stories that connect farmers with customers, across FMCG and B2B contexts in a global