Farm Marketing Specialist: Content & Campaign Lead

Silver Fern Farms Ltd; Dunedin; On-site; NZD 80,000 - 120,000; Full time

Benefits offered by this job

Staff meat discount

Subsidised health & life insurance

Job summary

Silver Fern Farms is seeking a hands-on marketing and communications lead based in Dunedin. You will own the annual farmer marketing and communications plan, delivering content and campaigns across direct, digital, social and above-the-line channels to engage farmer audiences.

You’ll plan rural media, drive supplier lead generation with Livestock Representatives, and support farmer events; strong writing and collaboration with Sales and Supply teams are essential.

Qualifications

• 3–6 years’ experience in marketing and communications
• Excellent writing, editing and content production for farmer audiences
• Experience with annual planning, channel and rural media plans, and social media communities
• Experience with CRM, marketing automation or lead generation

Responsibilities

• Own the annual farmer marketing and communications plan
• Write and produce content for farmer audiences
• Plan, buy and run rural media campaigns
• Support farmer events
• Develop and foster online farmer community

Skills

Marketing experience

Strong writing

Content production

Rural media planning

CRM/lead generation

Social media campaigns

Tools

CRM

Marketing automation

Job description

Silver Fern Farms is seeking a hands-on marketing and communications lead based in Dunedin. You will own the annual farmer marketing and communications plan, delivering content and campaigns across direct, digital, social and above-the-line channels to engage farmer audiences.

You’ll plan rural media, drive supplier lead generation with Livestock Representatives, and support farmer events; strong writing and collaboration with Sales and Supply teams are essential.