Farmer Marketing Lead: Data-Driven, Digital & Community

Candid Jobs Limited.; Dunedin; On-site; NZD 90,000 - 130,000; Full time

Benefits offered by this job

Staff meat sales discount

Health insurance (subsidised)

Life insurance (subsidised)

Job summary

Silver Fern Farms in Dunedin is seeking a Farmer Marketing Manager to lead the farmer marketing strategy and the 1–3 year plan, shaping the brand and product elements of the farmer value proposition in collaboration with Supply, Livestock and Supplier Experience teams.

You will lead a team delivering data-driven direct, digital, social, above-the-line, rural media and event activity, building an online farmer community to strengthen supplier acquisition, retention, loyalty and advocacy.

Qualifications

• Senior marketing experience, ideally agri-marketing specialist.
• Strong data-driven, digital and direct marketing capability.
• Social media expertise with online community building; consumer social experience is relevant.
• Experience with events and above-the-line campaigns.
• Grounding in B2B marketing and proven team leadership.

Responsibilities

• Lead the farmer marketing strategy and 1–3 year plan.
• Own brand and product elements of the farmer value proposition.
• Lead a team delivering data-driven direct, digital, social, and rural media campaigns.
• Build an engaged online farmer community and strengthen supplier advocacy.

Skills

Senior marketing experience

Data-driven marketing

Social media expertise

Events & above-the-line campaigns

B2B marketing & leadership

Job description

Silver Fern Farms in Dunedin is seeking a Farmer Marketing Manager to lead the farmer marketing strategy and the 1–3 year plan, shaping the brand and product elements of the farmer value proposition in collaboration with Supply, Livestock and Supplier Experience teams.

You will lead a team delivering data-driven direct, digital, social, above-the-line, rural media and event activity, building an online farmer community to strengthen supplier acquisition, retention, loyalty and advocacy.