Rural Marketing Lead for Farmers | Content & Campaigns

Candid Jobs Limited.; Dunedin; On-site; NZD 60,000 - 85,000; Full time

Benefits offered by this job

Staff meat sales discount

Subsidised health and life insurance

Learning and development opportunities

Job summary

Silver Fern Farms seeks a Marketing Specialist to own the annual farmer marketing and communications plan, delivering content and campaigns across direct, digital, social, and above-the-line channels. You will build our online farmer community and plan rural media with a focus on farmer audiences.

Ideal candidates have 3–6 years in marketing/communications, strong writing/editing skills, and experience with CRM or marketing automation. Based in Dunedin with the Sales and Supply teams.

Qualifications

• 3–6 years’ experience in marketing and communications, ideally in agri or farmer-facing roles.
• Excellent writing, editing and content production skills for farmer audiences.
• Experience with annual planning, channel and rural media plans, and social media communities.
• Experience with CRM, marketing automation or lead generation programmes.
• A strong understanding of the agricultural and livestock sectors; first-hand rural experience is an advantage.

Responsibilities

• Own the annual farmer marketing and communications plan and deliver it.
• Be the hands-on lead for farmer communications and rural media, writing and producing content, running direct, digital, social and above-the-line campaigns, and building our online farmer community.
• Plan and buy rural media, deliver supplier lead generation activity with our Livestock Representatives, and support farmer events.

Skills

Writing

Editing

Content production

CRM

Marketing automation

Lead generation

Social media management

Tools

CRM platforms

Lead generation tools

Content management systems

Job description

Silver Fern Farms seeks a Marketing Specialist to own the annual farmer marketing and communications plan, delivering content and campaigns across direct, digital, social, and above-the-line channels. You will build our online farmer community and plan rural media with a focus on farmer audiences.

Ideal candidates have 3–6 years in marketing/communications, strong writing/editing skills, and experience with CRM or marketing automation. Based in Dunedin with the Sales and Supply teams.