Farmer Marketing & Communications Lead

Silver Fern Farms Limited; Dunedin; On-site; NZD 60,000 - 90,000; Full time

Benefits offered by this job

Staff meat sales

Health and life insurance

Learning and development opportunities

Job summary

Silver Fern Farms is seeking a hands-on lead for farmer marketing and communications in Dunedin. You will write and produce content for farmer audiences, plan and buy rural media, and drive campaigns across direct, digital, social and above-the-line channels.

You will deliver supplier lead generation with our Livestock Representatives and support farmer events, balancing marketing and communications duties with strong writing skills.

Qualifications

• 3–6 years of marketing and communications experience, ideally in agribusiness or farmer-facing roles.
• Excellent writing, editing and content production skills for farmer audiences.
• Experience with annual planning, channel and rural media plans, and social media communities.
• Experience with CRM, marketing automation or lead generation programmes.

Responsibilities

• Own the annual farmer marketing and communications plan and deliver it.
• Write and produce content for farmer audiences and rural media campaigns.
• Plan and buy rural media, deliver supplier lead generation with Livestock Representatives, and support farmer events.
• Lead with 60–70% marketing and 30–40% communications; strong writing is essential.

Skills

Excellent writing

Content production

Marketing planning

CRM / marketing automation experience

Tools

CRM platforms

Marketing automation tools

Job description

Silver Fern Farms is seeking a hands-on lead for farmer marketing and communications in Dunedin. You will write and produce content for farmer audiences, plan and buy rural media, and drive campaigns across direct, digital, social and above-the-line channels.

You will deliver supplier lead generation with our Livestock Representatives and support farmer events, balancing marketing and communications duties with strong writing skills.