Farmer Marketing Lead: Data-Driven Growth & Community

Silver Fern Farms Limited; Dunedin; On-site; NZD 120,000 - 180,000; Full time

Job summary

Silver Fern Farms in Dunedin seeks a senior marketing leader to own the farmer marketing strategy and 1-3 year plan, including brand and product elements of the farmer value proposition. You will steer data-driven direct, digital, social, and above-the-line campaigns and lead events to engage farmers.

You will build an online farmer community and work with Sales, Supply and Supplier Experience teams to boost supplier acquisition, retention, loyalty and advocacy.

Qualifications

• Senior marketing experience, preferably as an agri-marketing specialist.
• Very strong data-driven, digital and direct marketing capability.
• Social media expertise, including building online communities; consumer social experience is highly relevant.
• Experience with events and above-the-line campaigns.
• A good grounding in B2B marketing and proven team leadership.

Responsibilities

• Lead a team delivering data-driven direct, digital, social, above-the-line, rural media and event activity.
• Build and engage an online farmer community to strengthen supplier acquisition, retention, loyalty and advocacy.
• Collaborate with Supply, Livestock and Supplier Experience teams to align farmer marketing strategy with growth plans.

Job description

Silver Fern Farms in Dunedin seeks a senior marketing leader to own the farmer marketing strategy and 1-3 year plan, including brand and product elements of the farmer value proposition. You will steer data-driven direct, digital, social, and above-the-line campaigns and lead events to engage farmers.

You will build an online farmer community and work with Sales, Supply and Supplier Experience teams to boost supplier acquisition, retention, loyalty and advocacy.